CHICAGO, Oct. 3, 2012 /PRNewswire/ -- There are truisms, and then there are "really truisms." And one of them is the notion that a person doesn't have the right to complain, if he or she didn't bother to vote. Democrat, Republican, or fiercely Independent - it is a rally cry that transcends political affiliations. And yet while the number of complainers continues to increase, those who express their feelings in the voting booth continues to decrease.
It is with this in mind that Chicago-based "Attention Agency" Third Street conceived the idea of launching a national, multimedia campaign entitled Real Complainers Vote – a non-partisan effort designed to encourage young registered voters to embrace two American privileges: Voting and Complaining. To achieve this goal, they teamed up with frequent collaborator, Foundation Content as well as acclaimed street artist Ray Noland and comedian TJ Miller.
Real Complainers Vote takes a "seriously humorous" look at how our nation isn't just comprised of complainers; it was founded and built by them. Through a unique viral video, social media and street-level campaign materials, Real Complainers Vote seeks to motivate young voters to express themselves where it matters most – in the voting booth -- on November 6th.
Third Street Chief Creative Officer David T. Jones sums up the essence of the campaign: "We know that we don't need to convince Americans to complain. We only need to convince them that complaining has a cover charge. And that cover charge is voting."
Foundation Content's Kyle Shoup, who served as Creative Director for the Real Complainers Vote project, said, "We wanted to take the opportunity to make something fun, but unique. The result was a piece that incorporated stop-motion, handmade, 2D & 3D design and animation. Mixed media is really what this piece became, and it gives the message an unusual and compelling look."
To view the animated, viral video within this campaign, please see: http://realcomplainersvote.com/ and follow the Griping on twitter at: @complainersvote
Third Street Advertising Credits:
Chief Creative Officer: David T. Jones
Associate Creative Director: Max Mearsheimer
Director of Relationship Marketing: Phil Robinson
Attention Agent: Brittany Mason
Foundation Content Production Credits:
Executive Producer: Samantha Hart
Creative Director/Motion Designer: Kyle Shoup
Artist: Ray Noland
Editor: Steve Morrison
Mixer: Dave Kresl
Associate Producer: Lily Tomczak
About Third Street:
Third Street, the world's first Attention Agency, offers solution-based marketing strategies and insightful creative to brands with national and international reach. Brands Third Street has helped bring attention to include Valspar, Cabot, Optimum Nutrition, Coors Light and The City of Indianapolis. With offices in Chicago, IL, and Indianapolis, IN, Third Street can be found online at www.TakeThirdStreet.com
About Foundation Content:
Foundation Content houses producers, directors, writers, editors, 2D/3D motion graphics artists, sound designers, along with smoke and color rooms, and shooting stages on the premises of each location. As an "Indie Advertising Collective," Foundation Content exudes the energy of an indie film company, the experience of an established production & post production house, and the vision of a design boutique.
Foundation Content's clients include Wal-mart, Sony Electronics, Nissan, Whole Foods, vitaminwater, United Way, Radical Skin Care, and many others. For more info, please see: http://foundationcontent.com/site/about and also: http://www.facebook.com/pages/Foundation-Content/38397374470
Media Contact for Third Street:
David T. Jones, Chief Creative Officer
Media Contact for Foundation Content:
Asbury PR Agency
Beverly Hills, Ca
SOURCE Third Street