Boutique & Lifestyle Leadership Symposium Enlightens and Entertains with Knowledgeable Speakers, Engaging Panel Sessions

WEST HILLS, Calif., Oct. 3, 2012 /PRNewswire/ -- The first annual Boutique & Lifestyle Leadership Symposium promises to deliver three days of networking and fresh ideas for those in the tourism and hospitality business. The slate of speakers, panel sessions and exhibits represents a cross section of the best and brightest from every corner of the industry.

Attendees can eagerly look forward to lunch with keynote speaker Caroline Beteta. As interim-CEO of Brand USA and Head of California Tourism, Beteta knows a thing or two about capturing the attention of a global market. The day 2 lunch session will feature ideas for increasing international tourists to visit the United States, boosting local economies and promoting an image of a cosmopolitan nation full of inviting destinations.

The Hotel Owners Cultural Exchange will be held on the first day of the symposium at the Beachers Madhouse nightclub of the Roosevelt Hotel. Panel members will share and discuss how their cultural backgrounds have informed and shaped their business practices. Design, remodeling, re-investment, social media and marketing are among the topics of discussion.

Visual media continues to be a powerful message vehicle for the hospitality industry. "The Evolution of Visual Media in Hospitality," a day 3 general session panel, will feature discussions of how sensory stimulation can create an aura that surrounds a resort or hotel, lingering even after the sounds and imagery are gone. Visual media gurus will share their best tips and tricks for integrating rich and evocative videos with existing social media and marketing channels.

Meeting new people is always the name of the game at a professional gathering, and the Boutique & Lifestyle Leadership Symposium is no different. A gala dinner on Tuesday, October 23 will provide an opportunity for guests to rub elbows and exchange information. The dinner will kick off with a cocktail hour in the Roosevelt's exquisite lobby, accompanied by live entertainment and gourmet food served in the Blossom Ballroom, home of the 1st ever Oscars. The Boutique & Lifestyle Lodging Association ( will award the industry's "Person of the Year," so this is an event not to be missed.

For more information about the event, please visit the official website:

A detailed list of speakers, panels and events can be found here:

About the Boutique & Lifestyle Lodging Association

The Boutique & Lifestyle Lodging Association ( is the first and only association dedicated to uniting the world's boutique and lifestyle properties. Created to be the unifying voice of this distinctive subset within the hospitality industry, its goal is to unite the world's collection of boutique & lifestyle properties and the suppliers that sustain them, offering them the opportunity to successfully compete on a level playing field with major hotel companies, as well as market themselves to meet the ever-increasing demand from discerning boutique-seeking clients.


Frances Kiradjian
Founder, Chair, Publisher
The Boutique & Lifestyle Lodging Association (BLLA)
6520 Platt Avenue, Suite 842
West Hills, CA 91307

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SOURCE Boutique & Lifestyle Lodging Association