Research and Markets: Amazon 7 Kindle Fire 2 Production Forecast May See 50% Downside in 2012

DUBLIN--(BUSINESS WIRE)-- Research and Markets ( has announced the addition of the "Amazon 7 Kindle Fire 2 Production Forecast May See 50% Downside in 2012" report to their offering.

Our research suggests that Amazon might delay new Kindle Fire model (i.e. KC1 and KC2) production to August from previous June timeframe. As far as ODM is concerned, we believe Quanta to start volume productions for both KC1 and KC2 in August with each -500-600K units and likely to ramp up incrementally from September until the end of 2012. In our view, we expect total production forecast of KC1 and KC2 to reach at -3.5M and -5.5-6M units in 2012 respectively. Based on the above aforementioned, total build plans of KC1 and KC2 at Quanta are expected to adjust down by -40% and -50% compared to our prior projections.

Isaiah's Key Takeaways from Our Research:

1. Amazon to cut Kindle Fire II's total shipment forecast by nearly 50% in 2012.

2. Amazon also delayed Kindle Fire I modified version model (KC1) production, which leads to a -40% forecast reduction.

3. Are we expecting Amazon to release 8.9 tablet product in 1Q13?

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Laura Wood, Senior Manager.
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Sector: Computing and Technology

Source: Research and Markets