Drinks Americas' KAH(R) Tequila Receives National Account Placement at Cost Plus World Market

LOS ANGELES, Oct. 3, 2012 (GLOBE NEWSWIRE) -- Drinks Americas Holdings, Ltd., ("Drinks") (OTCBB:DKAM), a leading developer and marketer of beverage products, is pleased to announce that its award winning KAH® Tequila has received national placement at Cost Plus World Market ("Cost Plus"), with Halloween display inclusion in the states where Cost Plus holds a spirits license.

"Cost Plus is a major player on the national retail radar, and we are very pleased they have decided to carry us," stated Joe Belli, National Sales Manager for Drinks. "If last year was any indication, we expect depletions to be very high this time of year. Consumers love the award-winning taste of KAH® Tequila and its exciting packaging, including its 50ml package, which Cost Plus has decided to carry. Each 50ml bottle is handcrafted and unique, creating excellent repeat business. We are confident Cost Plus will do a great job, and we are very excited to reach consumers by having KAH® offered by this outstanding retailer."

In 1958, Cost Plus opened its first store in San Francisco's famed Fisherman's Wharf. The store quickly became a destination for those who craved original and handmade items from around the world. Items were sold at cost, plus 10 percent - hence the name Cost Plus World Market! More than 50 years later, it's still their passion to discover extraordinary finds from all over the world and make them accessible to all. Their everyday low prices and high-quality original items are a great value. There are over 259 Cost Plus World Market stores nationwide, and they are always open online at worldmarket.com.

About Drinks Americas

Drinks Americas develops, owns, markets, and nationally distributes alcoholic premium beverages. In June 2011, the Company entered into a sales, distribution and licensing agreement with Worldwide Beverage Imports, LLC and is now selling and distributing KAH® Tequila, Agave 99® Tequila, Rio Bravo Beer, Crazy Pig Mexican Ale and Chili Devil Beer. The Company also markets Willie Nelson's Old Whiskey River Bourbon, Olifant Vodka, receives a royalty for Kid Rock's American Badass Beer and Damiana Mexican Liqueur, and owns and distributes Rheingold Beer.

For further information, please visit us on Facebook at http://www.facebook.com/KahTequila and on our new websites at www.drinksamericas.com and www.rheingoldbrewingcompany.com.

Safe Harbor

Except for the historical information contained herein, the matters set forth in this release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.

CONTACT: Joe Belli Drinks Americas, Inc. 586-292-7933 jbelli@drinksamericas.com Dave Gentry RedChip Companies, Inc. Tel: +1-800-733-2447, Ext. 104 info@redchip.com http://www.redchip.comSource:Drinks Americas Holdings, Ltd.