NEW YORK, Oct. 3, 2012 /PRNewswire/ -- Magnetic (www.magnetic.com), the leader in search retargeting, announced today the appointment of Gus Spathis as Chief Technology Officer (CTO). As CTO, Spathis will be responsible for spearheading the strategic development of Magnetic's technology.
"We are thrilled to welcome Gus aboard Magnetic's management team," said James Green, CEO of Magnetic. "An accomplished entrepreneur with deep roots in Internet technology, Gus truly understands the evolving digital landscape. He is the perfect addition to our company, as we continue to grow our capabilities and offerings for our clients."
Spathis holds more than twenty years of experience within the tech space, which includes running technology for Young & Rubicam, Wunderman, Cato, Johnson, Brand Dialogue and Poppe Tyson, before the company merged with Modem Media in the late 90s. Other earlier accomplishments include building one of the first e-commerce websites, Database America, as well as working with a number of start-ups and larger technology companies on a wide range of clients, including Best Buy, IBM, JP Morgan Chase and Priceline. Most recently, Spathis was Co-Founder and Managing Partner of Xogito Group, a company focused on business, technology, strategy and implementation for the media, mobile, consumer electronics and Internet spaces. Prior to Xogito Group, Spathis co-founded CE Interactive, for which he currently serves as a board member.
"I'm looking forward to joining Magnetic's thriving organization and being part of such an inspiring leadership team," said Spathis. "There's still a plethora of innovation waiting to be unearthed in advertising technology, especially in the area where data and media come together."
Magnetic recently announced a Series B funding of $10 million in June and acquired ad technology platform, Adnamic in July.
For more information on search retargeting, please visit www.magnetic.com.
Magnetic combines the power of search with the scale of display advertising, reaching consumers who have signaled purchase intent where they spend 96% of their time – on news sites, blogs, e-commerce sites and social networks. As the partner of choice for hundreds of brands, Magnetic's search retargeting capabilities and proprietary keyword generation solution power both brand awareness and direct response campaigns, enabling advertisers to target and engage users outside of the search engine with creative messages.
Headquartered in New York City, Magnetic also has offices in Los Angeles, Chicago and Detroit. For more information please visit www.magnetic.com.