WESTPORT, Conn., Oct. 3, 2012 /PRNewswire/ -- Consistent with the growth of Internet shopping, growing numbers of consumers shop OTC online. Gregory Grudzinski, director data services and analytics for integrated Ecommerce sales and marketing consultancy Etailing Solutions will address this evolving topic for the first time in his presentation, "Ecommerce and OTC Online Shopper." The presentation will leverage findings from a recent Etailing Solutions research study that provides fresh insights as to how OTC consumers behave online including what they buy, preferred retailers, why they buy and future online purchase intent. The presentation also compares online shopping preference for OTC with other popular categories and provides recommendations for establishing leadership in the online OTC category. In addition, Grudzinski will address the growing impact of third-party marketplaces and how OTC consumers are responding.
"In our view, today's OTC shoppers are well ahead of the curve when it comes to online shopping," says Grudzinski. "Online shopping behavior among OTC shoppers can provide some powerful insights into what mainstream consumers' behavior may look like in the near future," he continued.
The OTC National conference, to be held October 3-4 at Chicago's Sax Hotel, is one of the pre-eminent events for the OTC marketing sector and is designed to provide marketers with an opportunity to learn from industry thought leaders and discuss the latest innovations in Over-the-Counter product marketing. Grudzinski's presentation is slated for October 4th, from 12:30-1:00.
About Etailing Solutions
Etailing Solutions is an integrated online Ecommerce consultancy providing brands with a distinctive suite of services, including data services/insights, strategy development, sales support and virtual merchandising. The company combines a deep understanding of online shoppers, brands and the digital sales route to market to offer clients solutions that drive faster growth and profitability through online sales. Etailing Solutions is part of the Hyper Marketing, Inc. network. To learn more, please visit: http://www.etailing-solutions.com
About Hyper Marketing, Inc.
Hyper Marketing is the largest independent marketing-services network in North America. The company has 1,300 employees in 24 offices across the country, with expertise in digital, direct, data, promotion, shopper marketing, Hispanic, and media buying and planning. At Hyper Marketing, everything revolves around changing consumer behavior and driving transactions in a hyper connected world. The companies in Hyper Marketing's portfolio partner with CMOs of many of the world's most well-known brands including AT&T, Dell, eBay, Kellogg's, Office Depot, The Home Depot and Unilever to develop integrated programs that deliver profitable results.
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SOURCE Etailing Solutions