Store Brand Baby Formula Receives Highest Marks In Analysis

GORDONSVILLE, Va., Oct. 3, 2012 /PRNewswire/ -- A recent analysis of consumer reviews on baby formula has found that Store Brand Formula, sold under different private label brand names at leading retailers, is ranked the highest by moms and dads versus more expensive national brands.

Viewpoints, a leading consumer reviews and product rankings website, conducted the analysis, which measures overall sentiment using proprietary methodology that weights reviews based on positive and negative score data. Viewpoints compared the overall sentiment of consumer reviews of national brand formulas compared to those of store brand infant formulas. The comprehensive analysis revealed that store brands such as Target's Up & Up® Infant Formula and Walmart's Parent's Choice® Infant Formula received top marks.

"Our analysis is another example of the helpful information our users provide consumers every day," said Viewpoints General Manager Denise Chudy. "In this case, we looked at nearly 5,000 consumer reviews of baby formula and it was quite clear that our community favors the store brands for ease of digestion and convenience of preparation."

Store Brand Formula meets or exceeds Food and Drug Administration (FDA) infant formula standards and recommendations of the American Academy of Pediatrics (AAP).

"It comes as no surprise that consumers have overwhelmingly positive feelings about store brand baby formula," said Sandra Gordon, national baby products expert and author of the newly released Save a Bundle: 50+ Ways to Save Big on Baby Gear. "These retailer-brand formulas offer high quality, affordable nutrition and meet the same safety and quality standards as the big brands, yet cost up to 50 percent* less."

About Viewpoints

The website features 500,000+ unfiltered, authentic end-user reviews and generates an exclusive ranking of products to help consumers find the best value. Both reviews and rankings are available free of charge and without registration.

About Store Brand Infant Formula

Store Brand Formula is manufactured in the United States in ISO 9001:2008-certified facilities. The factory in Vermont that manufactures Store Brand Formula has been manufacturing powder infant formula products for more than 25 years. For more information, baby formula coupons, and free formula sweepstakes opportunities, visit

* Retail prices are from an August 2012 retail price survey of national retail stores. Actual prices and savings may vary by store and location.

SOURCE Store Brand Formula