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Forbes Launches BrandVoice Video

For the debut of its first BrandVoice video, Forbes partners with Cartier for a three-part custom content video series, “Cartier EntrepreneurVoice: Make Your Move” scheduled to run on forbes.com October 2012-February 2013

NEW YORK--(BUSINESS WIRE)-- Forbes today announced the launch of its first BrandVoice video on forbes.com. For its BrandVoice video debut, Forbes partnered with Cartier to produce “Cartier EntrepreneurVoice: Make Your Move,” a three-part custom content video series featuring prominent entrepreneurs.

The first of the three videos, which are presented by Cartier, will run on forbes.com beginning in October, followed by two others that are expected to be released by the end of February 2013. BrandVoice, previously known as AdVoice, is a transparently labeled product that provides marketers and advertisers with a platform to tell their own stories in a credible news environment.

“With the launch of BrandVoice video, we are extending our offerings to brands and giving them new and innovative ways to share their own narratives and high quality content with consumers in the environments where they are already expecting to get that kind of content,” said Meredith Levien, Group Publisher & Chief Revenue Officer, Forbes Media. “We’re excited to partner with Cartier to launch our first BrandVoice video that totally captures the spirit of today’s ambitious, innovative and successful entrepreneurs.”

“Forbes is a pioneer and leading force in the entrepreneurial industry making them an ideal partner for Make Your Move. We’re excited to be able to highlight this group of extraordinary men and share the stories of their entrepreneurial journey,” said Emmanuel Perrin, President and CEO of Cartier North America.

Conceived by Cartier and produced by Forbes Publisher Rich Karlgaard, the videos are a series of one-on-one interviews with an ascendant entrepreneur and an established entrepreneur discussing key lessons, challenges, epiphanies, mentors and sources of inspiration. Cartier launched the Make Your Move initiative in 2011; the partnership with Forbes kicks off the second series.

The first video features entrepreneur Jeremy Bloom, a two-time Olympian, former NFL football player and co-founder of advertising technology company Integrate.com, interviewed by entrepreneur and co-founder of Thrillist Media Group Ben Lerer. To view the video, please visit:

http://www.youtube.com/playlist?list=PL0RE1Gs5RLRpWNAk1z8GAM5hkG20By6ic&feature=view_all

In the second video, Ben Lerer will interview David Chang, renowned chef and owner of Momofuku.

About Forbes Media

Forbes Media LLC, publisher of Forbes magazine and forbes.com, is an authoritative source of news and information on business, investing, technology, entrepreneurship, leadership and affluent lifestyles. Forbes.com, a leading business website, currently reaches 30 million monthly unique visitors, and Forbes magazine, Forbes Asia and Forbes Europe attract a global audience of 5 million readers. The company also publishes ForbesLife magazine, as well as 23 licensed international local-language editions around the world, including Africa, Afrique, Argentina, Brazil, Bulgaria, China, Croatia, Czech Republic, Estonia, Georgia, India, Indonesia, Israel, Kazakhstan, Korea, Latvia, Middle East, Mexico, Poland, Romania, Russia, Slovakia, Turkey, and Ukraine.

About Cartier

Cartier is one of the world's most esteemed luxury houses, designing and manufacturing exclusive collections of fine jewelry, wristwatches and prestige accessories, distributed through close to 300 Cartier boutiques worldwide. Cartier has 32 boutiques in the United States and 2 boutiques in Canada. Founded in 1847, the House of Cartier has long been identified with quality, craftsmanship and creativity, and has served as crown jeweler to 19 royal houses.

Forbes
Mia Carbonell, 212-620-2288
mcarbonell@forbes.com
or
Cartier
Nicole Ehrbar, 203-981-2882
nicole.ehrbar@cartier.com

Source: Forbes Media LLC