Fonality Reinvents the SMB Communications Experience with Next Generation Web-based App

Fonality Announces Beta Program for New Fonality Web Client

DALLAS--(BUSINESS WIRE)-- Fonality, a pioneer in the development of phone and contact center solutions exclusively for small and mid-sized businesses (SMBs), today announced the beta release of the new Fonality Web Client, an advanced web-based application designed to simplify the way SMBs use phone systems to communicate and conduct business. This milestone innovation demonstrates Fonality’s commitment to delivering affordable business communication tools to SMBs by harnessing the power of the web in an easy-to-use environment.

This next generation business communication tool incorporates the features and functionality of Fonality Heads Up Display (HUD) and HUD Mobile, yet transforms the user experience into a personalized social community. This browser-based environment creates an easily accessible point for SMBs to interact, manage contacts and streamline workflow from anywhere at any time, while offering support for PC, laptop, smartphone and tablet integration (Android & Apple). The interface is designed to focus the user experience on building a community of people and conversations rather than functions and features — transforming the way SMBs communicate and conduct business.

SMB users will be amazed by how this intuitive web-based tool can help streamline workflow and simplify business interactions,” Fonality CEO David Scult said. “Feature updates are instantaneous for both cloud and on-premise users. Since it lives in the browser, there are no boundaries — as long as SMB users can connect to the web from a desktop or smartphone, they can easily communicate and conduct business efficiently.”

Scult also added, “The web-based environment makes this system extremely agile and open to countless innovation possibilities – API integration with third-party SMB tools like CRM, cloud storage, and social networks.”

With a user interface specifically designed to operate in the web, Fonality Web Client functions as a community dashboard. Users are able to categorize workflow and information based on people, groups and conversations, creating a social-like atmosphere. The tool includes a complete set of call-handling and contact center features, plus many new features including:

  • Personalization of the dashboard tailored to workflow needs
  • Desktop screen share, file sharing and voicemail transcription
  • API integration including CRM and social networks
  • Ease of access to feature upgrades
  • Touch-friendly for smart mobile devices

Existing Fonality customers who would like to join the beta program can go to for more information. Beta testers only need a Fonality business phone system to enjoy all the interactive features of the new web-based HUD.

The Fonality Web Client will be generally available in early 2013 with limited availability starting in November of this year.

The Fonality 5

The Fonality 5 Innovation Series continues to fulfill the core vision of the company: to deliver flexible, enterprise features to SMBs at an affordable price. The two first services released include Fonality HUD Mobile and Fonality Voicemail Transcription. One of Fonality’s flagship applications, the award-winning Heads Up Display (HUD), is a powerful tool that connects phones, email, and chat and incorporates presence capabilities together in one easy-to-access location on the desktop or a mobile device. Whether deployed in the cloud or on-premise, Fonality applications - HUD, HUD Mobile and the new Fonality Web Client include features such as “Find me/follow me,” which provides seamless connectivity between desktop and mobile devices. For improved productivity, other features include company directory, visual voicemail, transcription, audio conferencing, call routing, monitoring and reporting of contact center queues and agent activity, ring-back, and on-the-fly call recording.

Helpful Links
The Fonality Five
Fonality Voicemail Transcription
Heads Up Display (HUD)
HUD Mobile
Fonality Web Client

About Fonality

Founded in 2004, Fonality provides business phone and contact center solutions designed exclusively for small-to-medium sized businesses. Fonality is the only provider who can deliver the same user experience in the cloud (hosted) or on-premise, with innovative features that help small businesses save time, communicate more efficiently and reduce costs. For more information, please visit our website at or check out our blog, Cloud 9.

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Carrie Kelly, 469-252-7400 x6001

Source: Fonality