Marketing Works Announces New Workers' Compensation Practice Group

COLUMBUS, Ohio, Oct. 3, 2012 (GLOBE NEWSWIRE) -- Today, the Ohio-based strategic marketing and public relations firm, Marketing Works, announced the addition of its WorkComp Marketers practice group, created to serve businesses targeting the workers' compensation industry.

WorkComp Marketers, comprised of an experienced and dedicated team, exists to aid those targeting the workers' compensation market by tapping into the firm's strategic, smart marketing and workers' compensation experience and knowledge.

With over 25 years of branding, positioning and marketing experience within the industry, WorkComp Marketers has gained a deep knowledge of constantly evolving legislative and regulatory activities and understands what it takes to reach payors, adjustors and injured workers. Additionally, this specialized practice group consists of members who have experience working with workers' compensation attorneys who represent businesses both defensively and in proactive risk mitigation strategies.

Services provided by WorkComp Marketers include, but are not limited to:

  • Merger and acquisition communication and rebranding initiatives
  • Branding and positioning
  • Product/service marketing
  • Content development
  • Public and social relations (media, bloggers, awards, social networking, speaking engagements)
  • Sales-marketing gap alignment
  • Lead generation and cultivation
  • Retention and voice of the customer initiatives
  • Tradeshow and event planning

To read more about WorkComp Marketers' extensive experience and capabilities visit, follow them on Twitter at @WorkCompMkting ( or call 614.540.5520.

About Marketing Works

Marketing Works is a full-service marketing, public relations and integrated communications agency located in Columbus, Ohio. Marketing Works has more than 25 years experience in strategically working with clients to develop marketing and public relations initiatives that meet their business and organizational objectives. Its clients are local, regional and international, both large and small and primarily include business-to-business, non-profit, medical and technology companies.

To learn more about Marketing Works visit or call 614.540.5520.

Media Contact:
Bethany Cramer

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[Image] workcomp marketers logo tag
Source: Marketing Works