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Nexmo and Cloudinary Join AppFog’s Add-On Partner Ecosystem

Third-party services for developers grow to include cloud-based SMS API and Web Application Image Management

PORTLAND, Ore.--(BUSINESS WIRE)-- AppFog, the leading cloud-based platform-as-a-service (PaaS), today announced that Nexmo and Cloudinary have joined its growing add-on program of third-party service providers. AppFog’s add-on program includes well over a dozen partners offering services to bolster AppFog capabilities, including ClearDB, CloudMailin,,, New Relic, MemCachier, MongoLab, MailGun, MongoHQ and StatsMix.

“Developers have been clamoring for additional functionality from our add-on ecosystem. With the addition of mobile and image management partners, we continue to deliver what developers need,” said Lucas Carlson, Founder and CEO of AppFog. “Our goal is to give our customers access to all the services and features that they could possibly need to build, deploy and manage production and enterprise workloads across clouds. With these new partners, we continue to demonstrate our commitment to making life easier for our users and customers.”

Nexmo is a simple two-way SMS API with global reach and wholesale pricing. To increase deliverability and reduce latency, Nexmo uses a direct-to-carrier model, eliminating hops in the chain.

“We are really excited about our partnership with AppFog. We believe that AppFog represents the state-of-the-art in cross-cloud PaaS and is an ideal platform for mobile developers looking to build highly scalable apps,” said Eric Nadalin, CTO of Nexmo. “Combining our easy-to-use global and wholesale SMS API with AppFog's robust platform gives developers the fastest and most scalable way to grow mobile apps. We look forward to helping to build the AppFog ecosystem.”

Launched in December 2011, AppFog’s add-on program today brings together more than a dozen partner providers on the AppFog ecosystem platform. The growing ecosystem is enabling developers to more easily pick and choose third-party service providers to help build and manage highly reliable and scalable applications through AppFog’s intuitive interface. With the company’s rapidly growing customer base responding very favorably to the company’s robust platform, AppFog plans to further expand its partner ecosystem to meet the needs of its users.

Cloudinary streamlines all of a web application's image management needs. It seamlessly delivers website images from the cloud to users, automatically performing smart image manipulation without requiring the installation of any complex software.

“We are very excited to have AppFog customers using our service to streamline their image management process,” said Nadav Soferman, Co-founder of Cloudinary. “With a single click, developers can now utilize Cloudinary to move their website’s images and other assets to the cloud, and automatically perform smart image resizing, cropping, merging, overlay, watermark, apply effects, rotations and perform format conversions. It's never been easier to get started with Cloudinary.”

AppFog is a complete cloud-based PaaS solution used by tens of thousands of developers to quickly and easily deploy applications to the cloud. By collaborating with its users to understand pain points, AppFog has delivered an innovative platform, supporting PHP, Python, Ruby, Java, Node.js and Perl, that automates the deployment, scaling and management of cloud applications so developers can focus on their code. Backed by a strong user community, the company is known for its rock-solid service and support, along with its commitment to the open source Cloud Foundry project.


AppFog customers can visit the add-ons catalog at Once an add-on is selected, developers can immediately start using the service. Nexmo and Cloudinary add-ons are now available.

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About AppFog

AppFog is the leading polyglot and infrastructure agnostic Platform-as-a-Service provider. AppFog's products provide robust enterprise and production workload support. With a focus on workload interoperability and portability, and support for a wide range of infrastructure providers, AppFog is paving the way for a lock-in free future for the cloud. Founded in Portland, Ore., AppFog is a private company. To learn more, visit

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Source: AppFog, Inc.