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bLinked Is a Finalist for Most Innovative Dealership Solution of 2012

bLinked selected by dealers as DrivingSales Innovation Cup Award finalist; bLinked to be presented onstage at DrivingSales Executive Summit

LOUISVILLE, Ky. & SALT LAKE CITY--(BUSINESS WIRE)-- bLinked has been named a finalist for the DrivingSales Innovation Cup Award for the Most Innovative Dealership Solution of 2012. bLinked® was selected by a panel of dealer judges from a very competitive field and will be presented onstage at the 2012 DrivingSales Executive Summit (DSES), held Sunday, October 21 through Tuesday, October 23, 2012 at the Bellagio Las Vegas.

J&L Marketing is honored to have been selected as an Innovation Cup Award finalist,” said President Scott Joseph, “and we look forward to presenting bLinked before a panel of our peers. bLinked is producing phenomenal results for dealers—generating continuous leads, exceptional trades and higher grosses. It’s a revolutionary product and I’m eager to share it with innovative leaders in our industry who are ready for strategic solutions.”

“Dealers are selling 25, 30 and more extra cars a month with bLinked,” added Vice President of Sales Russell Grant. “bLinked launches a multi-channel marketing campaign with offers that are unique to each individual. Customers are directed to a personalized microsite that displays the new monthly payment, term and APR for qualifying vehicles—deals that are simply too good to pass up.”

bLinked is an equity data mining and lead generation product that identifies customers who are in the best position to buy and targets them before they shop the Internet, when dealerships stand the greatest chance of losing their customers. It provides a turnkey multi-channel marketing solution that generates leads all month long, resulting in high-quality trades, higher grosses and service into sales opportunities. Plus, it prevents dealers from focusing their marketing attention on the wrong customers.

DrivingSales created the Innovation Cup Awards to recognize solutions introduced or enhanced in 2012 whose innovative approaches have produced significant results for dealers. Dealership solution-providers submitted applications online, vendor names were blanked out, and a panel of dealer judges selected the finalists. Finalists will present their solution onstage at the DSES on Monday, October 22. A panel of dealer judges will then ask questions of each presenter and score each product. The solution with the highest score will win the Innovation Cup Award for “Most Innovative Solution of 2012.”

“We believe the Innovation Cup Award represents one of the highest accolades our industry has to offer its dealership solution providers: the vote of those who understand its benefits the most—auto dealers,” said DrivingSales Founder and CEO Jared Hamilton. “We congratulate J&L Marketing on being recognized as an outstanding innovator by auto dealers and we look forward to seeing this exciting and progressive solution presented onstage at the DrivingSales Executive Summit!”

The Innovation Cup Award is part of an exciting DSES line up this year, which includes high-profile keynotes from Billy Beane of ‘Moneyball’ fame, SEO ‘superstar’ Rand Fishkin, mobile experience expert Luke Wroblewski, renowned leadership trainer Jim Dance, prominent Northwestern University marketing professor Florian Zettelmeyer and an exclusive presentation from Facebook and Google. Last year’s summit was standing room only, and although DSES 2012 will allow for an expanded number of registrants, it is expected to sell out. Register online for the 2012 DrivingSales Executive Summit Automotive Conference.

For more information about the Innovation Cup Award, go to www.drivingsalesinnovationcup.com. For more information about the DrivingSales Executive Summit, visit: www.DrivingSalesExecutiveSummit.com or contact dses@drivingsales.com. Stay tuned for DSES news as it develops on www.twitter.com/drivingsales and on facebook.com/drivingsales. Participate in the conversation with the #DSES hashtag as preparations continue throughout the year.

About J&L Marketing

Founded in 1991, J&L Marketing is the nation’s highest rated automotive owner marketing agency. Using data driven strategies powered by its proprietary program, J&L works with clients to design and execute their direct marketing efforts. J&L Marketing’s automotive equity data mining and lead generation, sales events, customer pay service clinics, email, direct mail, microsites and virtual BDC provide a complete range of automotive multi-channel direct marketing solutions for both sales and fixed operations. The company is a preferred vendor with GM, Chrysler, BMW, MINI and Mercedes-Benz. More information is available at www.jandlmarketing.com.

About DrivingSales

Founded in 2008 and dedicated to the dealer community, DrivingSales is a business intelligence and data company that delivers unbiased*, profit-building information to make automobile dealers more successful through three distinct channels: DrivingSales Data, DrivingSales University and DrivingSales Media. DrivingSales Data houses the largest database of cross-vendor, dealership performance data in the North American auto industry and provides dealerships with the most statistically accurate performance benchmarks and metrics for their marketing and technology investments. DrivingSales University is a fully interactive online university that offers advanced profit-building strategies to automotive professionals through hundreds of classes taught by world-leading experts. DrivingSales Media connects dealers to peers and information through its global media assets, including DrivingSales.com, the world’s largest automotive social network; The Dealership Innovation Guide, an industry leading quarterly publication; DrivingSales Executive Summit, the top automotive conference for progressive dealers, and DrivingSalesTV, Web TV covering everything car-dealer related. Approximately one in every three dealerships in the United States has a registered member in the DrivingSales community.

*Vendor Neutral Policy: Dedicated solely to making dealerships more profitable, while also providing benefit to automakers and the industry as a whole, DrivingSales adheres to a strict vendor neutral policy through each of its channels. This means the company only provides unbiased information, not ‘pay-to-play’ follow up services--and never accepts payment in exchange for media coverage or lets potential advertisers dictate messaging or create bias in any of its channels.

J&L Marketing Media Relations:
Russell Grant, Vice President of Sales, 407-616-6898
rgrant@jandlmarketing.com
or
DrivingSales Media Relations:
mWEBB Communications
Melanie Webber, 424-603-4340
melanie@mwebbcom.com
or
Angela Jacobson, 714-454-8776
angela@mwebbcom.com

Source: J&L Marketing