Apparent Simplifies Parents’ and Kids’ Social Lives at DEMO Fall 2012

New Secure, Mobile Social Platform Helps Busy Parents Organize Playdates, Connect With Other Parents And Manage Their Kids’ Schedule On the Fly

SANTA CLARA, Calif.--(BUSINESS WIRE)-- Apparent, a new mobile social platform that helps parents stay connected with their kids and play their part in their kids’ lives, is being shown for the first time publicly at DEMO Fall 2012. The service is available on iOS, with apps for Android and Facebook planned for the coming weeks.

Apparent is for busy parents and caregivers that deal with the complexity of school calendars, after school lessons, sports, clubs and naturally -- the core of kids’ social lives -- the playdate. Making mistakes and missing an important event, being late for a pick-up and not knowing who drops off the kids can easily happen with multiple people coordinating in endless strings of emails, text messages and phone calls.

Apparent solves this by allowing parents to create a secure, private social network of the parents of their children’s friends and classmates, making their social lives much simpler and easier. The platform can send invitations to large groups or specific individuals. Apparent synchronizes all the members’ upcoming events and updates calendars so even parents not using the platform are informed. Apparent’s instant chat makes it easy to coordinate in realtime and parents not on the chat can be called or texted.

Apparent’s “Around Me” location based feature lets users check if others in their network are nearby for those spur-of-the-moment playdates. Around Me also shows nearby locations for parents looking for a locale like a park, restaurant, a show, or indoor play space.

“As parents, my partners and I know how difficult and complicated just keeping track of the kids’ pre-planned activities can be, let alone trying to arrange an impromptu playdate with some of their friends,” said Gilad Katz, CEO, Apparent. “Apparent was designed by parents to make parents’ lives a little easier and a lot less frustrating. With Apparent, when parents’ kids want to do something NOW, they have a simple, social and fun way of making it happen.”

In addition, Apparent photo editing and sharing allows parents to be a part of their kids’ lives even when they are miles away or on a business meeting. Parents and caregivers can take photos that are updated to everyone in the group through the app’s real-time sharing feature. Curating your kids’ precious moments has never been easier or more secure.

The Apparent app is currently available for free on the App Store for the iPhone, iPad and iPod Touch. Android and Facebook apps will be added later this year.

Apparent is a JVP Media Labs funded company.

About Apparent

Apparent helps parents organize their lives with their children 4-12 years old, using a secure, simple and fun social platform based on the kids’ circle of friends, classmates and family. The Apparent mobile app simplifies the scheduling of playdates for busy parents, and allows parents to re-connect with their kids, controlling and taking part in the activities, even when they are miles away. More information about the company and service is available at

About JVP Media Labs

JVP Media Labs is JVP’s early stage investment arm. Operating from the JVP Media Quarter in Jerusalem, JVP Media Labs invests in early-stage start-up companies in the fields of new media, enterprise software, cyber security, mobile Internet, gaming and advertising. JVP Media Labs provides a suite of services, including financing, hands-on management, office space and strategic guidance. The team supporting the JVP Media Labs start-ups is composed of experts in the fields of business, technology and media with strong track records and years of experience in building successful companies.

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Source: Apparent