SEATTLE, Oct. 3, 2012 /PRNewswire/ -- Marketers and communications professionals are invited to attend a complimentary breakfast and join executives from Microsoft and PEMCO Mutual Insurance to discuss the latest developments in integrated communications in the digital space.
Hosted by PR Newswire, the Pacific Northwest Integrated Communications Forum is scheduled for October 10th at 8:30 a.m. PT at the Seattle Public Library and will feature keynote speakers including Rod Brooks, VP & Chief Marketing Officer of PEMCO Mutual Insurance and Bill Cox, Senior Director of Marketing Communications of Microsoft. They will discuss how active monitoring of industry trends and conversations can lead to content marketing success and ultimately achieve bottom-line results, as well as address the benefits of social media marketing. Additionally, they will suggest tools to identify key social influencers and best practices to maximize the use of content as a form of currency in social media.
Following the keynote presentations, PR Newswire's Global Director of Emerging Media, Michael Pranikoff, will moderate an exciting panel of agency thought leaders in a discussion about the dynamic digital landscape and what communicators can do to stay ahead of the curve.
Full Speaker Line-Up:
Rod Brooks, VP & Chief Marketing Officer, PEMCO Mutual Insurance
Bill Cox, Senior Director of Marketing Communications, Microsoft
Jessica Evans, Senior Account Supervisor, Edelman Digital
David Patton, Editor in Chief, Waggener Edstrom
Tim Fry, Executive Vice President, General Manager, Weber Shandwick
Special Offer: Use promo code PRN to receive a discounted registration rate.
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
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