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Primary Color Launches Distributive Print Model

Releases New Mobile App for Restaurant Marketers and Franchisors

COSTA MESA, Calif.--(BUSINESS WIRE)-- Primary Color today announced the launch of its Distributive Print Model, which previewed at the Dine America trade show in September in Atlanta. This new program uses regional production and distribution to save customers both money and time. Also at the show, Primary Color demonstrated how its core software platform, PRIMARYCONNECT, provides sophisticated, cutting-edge, web-based applications for the restaurant industry.

Primary Color, based in Southern California and serving businesses nationwide, introduced as part of PRIMARYCONNECT its newest solution, Verify, a mobile app for point-of-purchase (POP) and restaurant signage profiling and verification, designed for large franchise organizations.

Verify ensures marketing managers with guaranteed brand compliance, including timely and accurate placement of all POP and print materials. Primary Color recently added to its customer list several of the fastest-growing 500+ unit fast casual and quick service restaurant operators as a result of new service enhancements.

PRIMARYCONNECT will serve as the web entry point for tens of thousands of restaurants and franchisees, allowing easy and quick access to digital assets, restaurant signage, marketing materials and other forms of media. Primary Color provides end-to-end brand asset management solutions for large restaurant chains and retailers.

The new applications will simplify the process of managing the creation, production and distribution of menus, digital signage, POP and local store marketing collateral. Kent Barkouras, Primary’s Executive Vice President of Enterprise Services and Sales, said, “The landscape has definitely changed over the last two years in this industry. Our new model and services were designed based on specific knowledge we gained by managing the branded assets of leading restaurant chains and retailers over the past several years.”

At Dine America, Primary offered new customers a guaranteed minimum 10 percent cost savings using the new model. “Obviously, we are confident that our new product and services will greatly enhance the ability of restaurant operators and franchisees to gain real-time visibility into their restaurants and instant access to their own branded materials,” Barkouras said.

Paul Wartman, Primary’s Senior Vice President of Franchisor Development, spearheaded the Dine America event. “Having been a franchisor in the restaurant industry, it is clear this new technology will greatly benefit both the franchisor and franchisee. It provides guaranteed brand integrity while offering significant savings throughout the franchise network.”

Primary consulted with senior executives of chain leaders, as well as top industry consultants, in its quest to build the industry’s best service offering. Primary has been an industry leader, specializing in retail signage, national POP, menu, local store marketing, store profiling and verification, content management, fulfillment and distribution, and supply chain management. The restaurant industry is the first industry segment to be targeted with this new model; other industries with retail franchise models will follow, according to Barkouras.

About Primary Color

Established in 1985, Primary Color has been committed to print innovation and service for nearly three decades. The company is an industry-leading, comprehensive provider of world-class marketing communication products and services.

By focusing on technology, Primary Color analyzes traditional workflows, recommends improvements and develops and implements modern, systems-driven, print solutions. The company provides a turnkey service across all pre-media, print and web-based technologies to simplify marketing execution.

Primary Color has been certified as a G7 Master Printer and is an FSC and 3M certified company. The company operates three state-of-the-art facilities spanning 175,000 square feet.

About PRIMARYCONNECT

PRIMARYCONNECT is a dedicated service group within Primary Color, offering web-based marketing solutions that link corporate marketing, franchisees, dealers or dispersed sales and marketing teams via customized print manufacturing, fulfillment and distribution. With PRIMARYCONNECT, corporate marketers can now execute national print campaigns that conform to brand standards while also providing variable and flexible marketing tools to dispersed users.

For more information, please contact Jeff Peterson jeffpeterson@primarycolor.com.

Visit Primary at www.primarycolor.com

HKA, Inc. PR
Hilary Kaye, 714-426-0444
hilary@hkamarcom.com

Source: Primary Color