Press Releases

Generational Equity Announces the Sale of Waupaca Woods Pharmacy, Inc. to Shopko Stores Operating Co., LLC

DALLAS, Oct. 3, 2012 /PRNewswire/ -- Generational Equity, a leading mergers and acquisitions advisor for privately-held, middle-market businesses, today announced the acquisition of its client, Waupaca Woods Pharmacy, Inc., headquartered in Waupaca, Wisconsin, by Shopko Stores Operating Co., LLC (Shopko), headquartered in Green Bay, Wisconsin. The transaction closed on September 21, 2012.   Terms regarding this acquisition were not disclosed.

Waupaca Woods Pharmacy was founded in 1977 by pharmacist Jeff Oestreich who owned and operated two locally-owned Health Mart retail pharmacies, Waupaca Woods Pharmacy and Riverside Clinic Pharmacy. The stores provide pharmaceutical services in a clean and pleasant environment, including compounding and filling prescription orders, mailing-out prescriptions, and making local prescription deliveries.

Pharmacist Jeff Oestreich and his staff will be retained by Shopko. "We are dedicated to meeting the healthcare needs of our customers with prompt, friendly, professional service," Oestreich said. "We are also committed to looking for new ways to better serve our customers and make their pharmacy experience as convenient as possible."

Managing Director Doug Smith and Vice President, Michael Goss, led the Generational Equity deal team that advised Waupaca Woods Pharmacy on the transaction.  According to Michael Goss, "This transaction was the ideal situation in which a highly-strategic buyer was present and seeking entrance into the Waupaca community.  Both sides worked together with determination to create a win-win scenario for all, with a unified goal of successfully enhancing product offerings and levels of service to customers, as well as the local community and economy in and around Waupaca."

About Shopko Stores

Shopko, headquartered in Green Bay, Wisconsin, has two divisions: Shopko and Shopko Express Rx. Shopko employs more than 16-thousand teammates in 13 states throughout the Midwest, Mountain and Pacific Northwest regions, in more than 136 stores, generating annual sales exceeding $ 2.2 billion.

The Shopko division has 136 Shopko stores, providing quality name-brand merchandise, great values, pharmacy and optical services in small to mid-sized cities and 6 Shopko Express Rx stores, a convenient neighborhood drugstore concept. Shopko stores are multi-department retail stores committed to offering quality merchandise, services and value to meet customers' needs for home, family basics, casual apparel and seasonal products, with a special emphasis on retail health.

Shopko was founded by a pharmacist, James Ruben. When Ruben opened Shopko's first store in Green Bay in 1962, he envisioned a company focused on three main themes: quality, convenience and value. He saw the opportunity to combine health care services with a large discount store, and Shopko became one of the first mass retailers to feature pharmacies and eye care centers in its stores.

About Generational Equity

Generational Equity provides mergers, acquisitions, strategic growth advisory services, and information for privately held and family-owned businesses to exit their business successfully. Generational Equity uses a four-phase approach that includes education, financial analysis and reporting, sales documentation and deal-making ability to offer business owners an unparalleled level of commitment and experience, all focused on helping to release the generational equity and wealth in every business.  Generational Equity is headquartered in Dallas, TX, has more than 200 professionals in North America, and was recently recognized by the M&A Advisor as the M&A Consulting/Advisory service firm of the year. For more information visit the following websites at, or

For more information:
Rebecca Gruman

SOURCE Generational Equity