Expansion to Central and Eastern Europe Shows Importance of Opportunity in Emerging Markets
NEW YORK--(BUSINESS WIRE)-- IgnitionOne (http://www.ignitionone.com), the global leader in digital marketing solutions, announced today the opening of operations in Poland, based in Warsaw. This office will serve as the center of efforts to provide innovative digital marketing technology and services to advertisers across Central and Eastern Europe.
This expansion comes on the heels of the opening of IgnitionOne operations in Sao Paulo, Brazil and Paris, France. The growth and investment into these markets are a testament to the opportunity in these emerging markets. Already IgnitionOne is working with several large brands including Orange, Netia, PLAY, Volvo, Easygo.pl and Toyota, among others.
“Our expansion into markets like Poland and Brazil is in response to the enormous opportunity to gain a lot of traction with our Digital Marketing Suite,” said Mr. Margiloff. “The level of sophistication of the marketers in Poland is impressive and they are looking to avoid the chaos and confusion of the fragmented marketplace that the more advanced markets have gone through previously. This helps them leapfrog the experimentation phase of the more advanced markets.”
Mirek Wasowicz, with several years of service with the company under his belt, has been chosen to lead the efforts in Central and Eastern Europe. “IgnitionOne has approached this expansion very intelligently by combining their best-of-breed technology platform with creative local staff,” said Mr. Wasowicz. “It is the world-class service that IgnitionOne offers in every market that sets it above the market.”
Bartłomiej Lipa, Ecommerce Director of PLAY Poland said, “Since IgnitionOne has become an integrated part of PLAY’s digital marketing strategy we have seen exciting results. 15% of our online sales is due to IgnitionOne conversions and we now realise a 25% closing rate. IgnitionOne has also helped enhance our anti-fraud campaign, resulting in a rate that is now less than half of the industry average.”
IgnitionOne®, the global leader in digital marketing solutions, enables companies to integrate and centralize cross-channel marketing efforts within one platform, allowing for deeper insights and greater digital success. On behalf of our customers, IgnitionOne currently scores over 300 million users more than 50 countries to help optimize media and website conversions using cross-channel attribution modeling across search, mobile, display and social. IgnitionOne’s solutions are powered by proprietary, integrated technology: IgnitionOne’s Digital Marketing SuiteSM.
IgnitionOne powers more than $30 billion in revenue each year for leading brands, including General Motors, DIRECTV, Ann Taylor, La Quinta, Travel Guard and Fiat, as well as advertising agencies such as MRM Worldwide and CyberAgent.
Joe LaSala, 212-574-5096