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Research and Markets: Consumer Attitudes and Online Retail Dynamics in South Korea

DUBLIN--(BUSINESS WIRE)-- Research and Markets (http://www.researchandmarkets.com/research/7t7cl3/consumer) has announced the addition of Canadean Ltd's new report "Consumer Attitudes and Online Retail Dynamics in South Korea" to their offering.

Provides in-depth analysis of the latest trends in online consumer shopping, covering drivers of online shopping, consumer insights, market dynamics (covering 25 product categories) and reviews of the latest best practice in online retail site design. Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential contexts on the penetration of online sales by product groups, how growth has developed over time and key drivers of this market in the future.

Consumer Attitudes and Online Retail Development in South Korea is the result of Canadean's extensive market research covering the online retail industry in South Korea. It provides the magnitude, growth, share, and dynamics of the online retail market in South Korea. It is an essential tool for companies active across South Korea's online retail value chain and for new companies considering entry into South Korea online retail market. It provides data for historic and forecast online retail sales, and also includes the business environment and country risk related to South Korea online retail environment. By examining best practice from leading national large-scale online retailers (but specifically excluding the likes of Amazon whose sites are well-known and vary little by country), as well as reviewing innovative approaches from smaller companies, the report provides insights and ideas about how best to approach growing online sales for your business.

Key Topics Covered:

1 Introduction

1.1 What is this Report About?

1.2 Definitions

1.3 Summary Methodology

2 Consumer Insight: Online Shopping Attitudes and Behaviours

2.1 Overview of the South Korea Online Shopping Environment

2.2 Consumer Attitudes and Behavior

3 Online Channel Dynamics

3.1 The Online Channel's Share of Total Retail Sales

3.1.1 South Korean online vs. offline channel forecasts

3.1.2 Online penetration: global and regional comparisons

3.2 Channel Dynamics

3.3 Category Dynamics

4 Case Studies: Leading Online Retailers in South Korea

4.1 Retailer 1: Lotte Inc

4.2 Retailer 2: Interpark INT

4.3 Other Innovative Retailers in South Korea

5 Appendix

5.1 About Canadean

5.2 Disclaimer

Companies Mentioned

Lotte,

Interpark INT,

Gmarket,

11st.co.kr,

Etland.co.kr,

Galleria.co.kr

For more information visit http://www.researchandmarkets.com/research/7t7cl3/consumer

Source: Canadean Ltd

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Retail

Source: Research and Markets