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Creating Effective Leadership for the 21st Century Economy: Popular Culture and Positive Role Models for Women and Girls

CHICAGO, Oct. 4, 2012 /PRNewswire/ -- Studies show that women in management and on boards are the breakthrough innovation in companies that excel. A Catalyst/Harvard Business School report shows that women's full leadership engagement results in higher business profitability and corporate social responsibility. Yet continued gender stereotyping in popular culture often hinders aspiration and innovation. What are business and the media doing to inspire and support female leadership? Womenetics is hosting a groundbreaking conference that seeks to reverse stereotypes and advance gender equality.

On November 1, 2012 in Chicago, from 9:30 a.m. to 1:30 p.m. at The Metropolitan Club, Womenetics will present "Creating Effective Leadership for the 21st Century Economy: Popular Culture and Positive Role Models for Women and Girls." This leading edge conference examines the actions needed to provide positive female role models that foster a culture of success for women in society and in business.

Speakers include filmmaker/philanthropist Abigail Disney, whose documentaries have inspired women on a global level; renowned filmmaker/writer Dr. Jean Kilbourne, pioneer in the critical study of women's portrayal in advertising; Maria Wynne, CEO for Girl Scouts of Greater Chicago and Northwest Indiana; and Julia Cloud, managing partner at Deloitte LLP and managing partner for the award-winning Deloitte's Women's Initiative. These noted thought leaders will explore ideas and strategies to create positive change for women – and men – in the workplace and inspire the next generation of female leaders.

"Changing cultural perceptions of female worth and roles greatly increases the number of women who lead," says Elisabeth Marchant, president and CEO of Womenetics. "This initiative has a proven benefit to corporations, and to the next generation of women who will launch careers and provide breakthrough innovations."

To register or for more information, visit www.womenetics.com/categoryevents/1 or call 404-816-7224.

About Womenetics:

Womenetics provides tools and knowledge to successfully develop skills that positively impact business. Believing that women's full engagement is essential for economic prosperity and positive change, Womenetics develops, supports and inspires female leaders, and provides strategies, services and programs for companies that increase their access, integration and retention of the best female talent. Forbes Magazine includes Womenetics as one of "Top 100 Websites for Women." www.womenetics.com

SOURCE Womenetics