Digital Firefly Marketing Wins Contract to Market CFPB Employment Opportunities

PRINCETON, N.J., Oct. 4, 2012 /PRNewswire-iReach/ -- Digital Firefly Marketing (Digital Firefly) (, a leading provider of online marketing services is pleased to announce they have been selected to support the online recruitment efforts for the Consumer Financial Protection Bureau (CFPB).

To attract qualified candidates to CFPB employment opportunities, Digital Firefly will lead a high profile marketing campaign utilizing LinkedIn's cutting-edge networking tools. These tools will give CFPB the ability to post job advertisements, announce recruiting events, and post networking opportunities directly onto potential candidates' profile pages based on their respective work experience, background, education, keywords, etc. Leveraging LinkedIn's career page tools will not only help to generate interest in CFPB employment opportunities from both active and passive candidates, it also has the potential to significantly reduce hiring expenses.

To further market CFPB, Digital Firefly will place advertisements via Google Advertising and Facebook Ads. Additionally, Digital Firefly will post CFPB job opportunities on traditional employment sites that include SimplyHired, JobTarget, eFinancial Careers, and NACERLink.

Once the adverting campaigns are launched, Digital Firefly will deploy a social media dashboard that will gather critical data and metrics from all job advertisements and postings (e.g., number of clicks, click-through-rates). This will enable CFPB to assess the effectiveness of each campaign and make changes as needed.

"We are flattered CFPB chose Digital Firefly as a partner to ramp up their hiring", said John Cashman, President of Digital Firefly Marketing. "Attracting top-level talent is critical for any organization to succeed and it starts with an effective marketing campaign that not only communicates the recruitment message but does so through the marketing channels like LinkedIn and Facebook that today's talent are most familiar with."

About Digital Firefly Marketing

Digital Firefly Marketing ( was created to help companies increase their online presence by driving relevant traffic to their websites. Their service offerings include the following: Search Engine Optimization; Pay-per-click Advertising; Content Marketing; Social Media Marketing; Website Services and Email Marketing.

Media Contact:

Timothy Cashman, Digital Firefly Marketing, 609 630 0764,

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SOURCE Digital Firefly Marketing

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