TVECA Claims E-Cig Company V2 Touts Its Products for Quitting Smoking and That Electronic Cigarettes Are Not Tobacco Products

ATLANTA, Oct. 4, 2012 /PRNewswire/ -- The Tobacco Vapor Electronic Cigarette Association (TVECA) is announcing to the "e-cig" industry that V2 Electronic Cigarette Company touts in a corporate video that their products are "intended for long-term smokers that have had not had any success in quitting traditional cigarettes" ( V2 is also establishing an e-cig "association" that does not believe that electronic cigarettes are tobacco products in light of a December 10, 2010 court decision that mandates that e-cigs are indeed tobacco products, not drug devices that are regulated as such by the FDA.

From V2's September 22, 2012 press release-"e-cigarettes do not possess the same chemical and physical characteristics as tobacco products and therefore should not be regulated as such." The Tobacco Vapor Electronic Cigarette Association (who is presenting this release) understands that electronic cigarettes are less harmful than tobacco cigarettes, but the association does not make the claim and does not claim that the electronic cigarette is a product used for quitting tobacco cigarettes.

Thomas Kiklas, Co-Founder and CFO of the TVECA says "V2's shocking new claims have the possibility of giving the e-cig industry's foes new energy to again attempt to ban this fabulous technology that 3.5 million Americans have now embraced as an option to tobacco cigarettes." Kiklas went on to say, "By creating confusion and making false claims about the electronic cigarette, V2 and SFATA are singularly putting at risk the years of work that responsible companies have put forth by not making cessation and health claims; items that V2 regularly presents in its internet and email campaigns."

The Tobacco Vapor Electronic Cigarette Association ( was established in 2008 to provide the media, legislative bodies and those that are currently using the electronic cigarette (e-cig) a single industry resource to provide scientific facts behind electronic cigarette technology that has garnered tremendous disinformation. The TVECA has held since its inception that e-cigs are indeed tobacco products and are not a stop smoking or a cessation device. The TVECA and its members work with state, local and federal agencies as well as with e-cig associations globally to disseminate the science and facts about the electronic cigarette. In fact, the TVECA recently became a member of CORESTA, ( and is hosting the first electronic cigarette scientific sub group Nov 7th and 8th 2012 in Atlanta.

This release was issued on behalf of the above organization by Send2Press(R), a unit of Neotrope(R).

SOURCE Tobacco Vapor Electronic Cigarette Association