Local Corporation Reaches Record Overall, Mobile and Organic Quarterly Search Traffic

Company Ranked 8th on List of Top 50 Digital Advertising Networks

IRVINE, Calif.--(BUSINESS WIRE)-- Local Corporation (NASDAQ: LOCM), a leading online local media company, today announced record total, mobile and organic search traffic for the third quarter 2012.

The company reached over 101 million total monthly unique visitors (MUVs) during the third quarter, up 10 percent from 92 million MUVs during the year ago period.

Mobile traffic also continued to grow, representing over 24.5 million MUVs during the third quarter 2012, up over 274 percent from 6.6 million MUVs during the year ago period.

The company reached organic traffic of over 39 million MUVs during the third quarter 2012, up 34 percent from 29 million MUVs during the year ago period.

"Traffic growth is a key performance indicator for our business and these records, specifically related to mobile and organic traffic, represent major milestones for our business,” said Heath Clarke, Local Corporation, chairman and chief executive officer. "We continue to make significant progress in growing our overall ecosystem, including traffic, technology and advertisers.”

The company was also recently ranked #8 on Website Magazine’s Top 50 Digital Advertising Networks.

All site traffic and usage statistics are from third-party service providers engaged by the company. Quarterly MUV traffic is equal to the aggregate of each month's MUV traffic numbers in that quarter.

About Local Corporation
Local Corporation (NASDAQ:LOCM) is a leading online local media company that connects brick-and-mortar businesses with over a million online and mobile consumers each day using a variety of innovative digital marketing products. To advertise, or for more information, visit: http://www.localcorporation.com.

Forward Looking Statements
This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "anticipate," "plan," "will," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements. Key risks are described in the filings we make with the U.S. Securities and Exchange Commission. The forward-looking statements in this release speak only as of the date they are made. We undertake no obligation to revise or update publicly any forward-looking statement for any reason. Unless otherwise stated, all site traffic and usage statistics are from third-party service providers engaged by the company. Traffic and our monetization of that traffic combine to determine our revenues for any given period. Our traffic volume alone for a period should not be viewed as demonstrative of our financial results for such period.

Local Corporation
Investor Relations Contact:
Janine Zanelli, 949-341-5340
Media Relations Contact:
Cameron Triebwasser, 949-789-5223

Source: Local Corporation