Press Releases

Larry the Cable Guy Launches Wild American Flavor Tour, Visiting Flavor-Packed Cities That Host Some of America’s Most Awesome Sporting Events

New Prilosec OTC Wildberry Gives Fans a Chance to Win a Once in a Lifetime Prize Pack

CINCINNATI--(BUSINESS WIRE)-- Frequent heartburn sufferer and America’s favorite comedian Larry the Cable Guy is setting out on a wild excursion this fall to help introduce the first, flavor-coated 24-hour frequent heartburn pill, new Prilosec OTC Wildberry. The fun-loving comedian will set out on a show-stopping adventure where he’ll visit the flavor-packed cities and some of the most jaw-dropping sporting events this season, beginning at Talladega Superspeedway on October 7, 2012. At each stop, Larry will encourage fans to enter the Wild American Flavor Sweepstakes for the chance to win a prize pack so unbelievable, it will have the winner toe tapping their way into an epic touchdown celebration.

As part of the Wild American Flavor Tour, Larry will also be making his way to Phoenix, AZ; Lincoln, NE and Green Bay, WI, as well as sending fans on their own flavor tour to New Orleans, LA; Daytona Beach, FL and Atlanta, GA – cities infamously known for their local cuisines, all-American flavors, exciting entertainment and of course die-hard sports fanatics.

“I love fast cars and wild flavor! And I don’t let my frequent heartburn stop me from enjoying every spicy, cheesy, sizzling experience America serves up,” said Larry the Cable Guy. “That’s why I love new Prilosec OTC Wildberry – it gives me the same frequent heartburn relief as Prilosec OTC, but now with a fancy coating that gives you a burst of wildberry flavor, so I can enjoy all this great land of ours has to offer!”

Fans across the country will be able to keep up with Larry’s travels by visiting to view a new video series created by Yardbarker, the largest content and advertising network of independent sports properties on the web, featuring his wild and crazy flavor adventures. Larry will mingle with the hometown heroes and quirky characters of each city as he explores the local sights and sounds. Don’t be surprised if the camera catches Larry hanging with the neighborhood musicians or sharing a deep fried dish of goodness with the country’s most extreme tailgaters.

“As a frequent heartburn sufferer and one of the most flavorful characters in America, Larry the Cable Guy is the perfect guy to introduce Prilosec OTC Wildberry to folks across the country,” said Phil McWaters, Brand Manager, Prilosec OTC for Procter & Gamble. “Larry wants Americans to know that Prilosec OTC Wildberry is the best of both worlds – with one pill a day, you get zero heartburn for a full 24 hours plus a kick of awesome flavor!”*

From now until January 7, 2013, enter at for a chance to win trips to three of America’s most flavorful cities, with three of the country’s biggest sporting events, courtesy of new Prilosec OTC Wildberry. One prize pack winner will be chosen at random to receive the prize pack, including tickets to the big football game in New Orleans (February 3, 2013), the first big auto race of the year in Daytona Beach (February 24, 2013) and the basketball championship game in Atlanta (April 8, 2013), travel and accommodations (a two-night hotel stay and air transportation for each destination), and one $5,000 check to be used in any of these flavorful cities.

*It’s possible while taking Prilosec OTC®. Use as directed for 14 days to treat frequent heartburn. Do not take for more than 14 days or more often than every 4 months unless directed by a doctor. Not for immediate relief.

Official Sweepstakes Rules

To view the official rules, visit


PRILOSEC OTC WILDBERRY® is a flavor-coated pill you do not chew and the new version of PRILOSEC OTC, the #1 Doctor recommended and #1 Pharmacist recommended OTC acid reducer for the treatment of frequent heartburn. PRILOSEC OTC is the #1 selling OTC heartburn medicine* on the market, and now with one flavorful pill a day, it can work for 24 hours by directly shutting down many acid pumps in your stomach when used as directed for 14 days for treating frequent heartburn. For more information about PRILOSEC OTC WILDBERRY, visit PRILOSEC OTC WILDBERRY is available over-the-counter through an alliance between P&G and AstraZeneca.

† Source Healthcare Analytics: OTC Acid Reducer Category, through June 2012.

Based on Pharmacy Times 2012 Survey.

* P&G calculation based in part on dollars sold reported by The Nielsen Company in the US market for the Stomach Remedies Category for the 12 month period ending the week of January 14, 2012.

About Procter & Gamble

P&G serves approximately 4.4 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in about 80 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.

About Yardbarker

Yardbarker is the largest content and advertising network of independent sports properties on the web, reaching 22 million unique users monthly. The network is composed of 1,000+ highly regarded writers from national sites like Baseball Prospectus, Larry Brown Sports and RealGM to hundreds of team-specific blogs across the NFL, NBA, NHL, MLB and NCAA.

Katie Burton, 646-500-7837

Source: Procter & Gamble