Press Releases

Retailers Launch Get-Out-The-Vote Initiative: Retail Means Votes

WASHINGTON--(BUSINESS WIRE)-- Coming on the heels of the first presidential debate, the National Retail Federation today launched a grassroots get-out-the-vote initiative, Retail Means Votes. The new, non-partisan effort dedicated to educating and engaging America’s retail industry, which supports 42 million American jobs, is designed to encourage retail’s active participation in the elections.

“With an election largely centered on the economy and jobs, it’s important to make sure America’s 3.6 million retailers and their employees know what’s at stake for the industry,” said NRF President and CEO Matthew Shay. “Retail supports one in four American jobs, generates a quarter of GDP, and is at the foundation of the consumer-based economy.”

“Retail Means Votes seeks to increase the retail industry’s presence and participation on the campaign trail, and beyond,” said Shay. “It is one piece of NRF’s efforts to frame the national debate around retail’s pro-jobs, pro-growth agenda, and drive candidates’ attention to the retail industry’s public policy priorities and their effect on the economy.”

The Retail Means Votes website – – will include a suite of voter tools and resources, including:

  • Candidate biographies, links to campaign websites, the latest in election-related news, and information on how to register to vote, apply for an absentee ballot, or locate a polling site.
  • Non-partisan voter guides that compare presidential and U.S. Senate candidates’ positions on six retail priorities — health care, labor, sales tax fairness, swipe fees, tax reform, and trade.
  • Key vote tallies, and suggested questions that retailers can pose to candidates during debates, town hall meetings, and other events on the campaign trail.

“These resources will equip retailers and their employees with a firm understanding of retail’s public policy priorities – be it combating micro-unions, fighting for sales tax fairness, or reducing swipe fees – and help put the election into context,” said Shay. ”Our goal for Retail Means Votes is simple,” said Shay. “We want candidates to know where the retail industry stands on the critical issues of the day, and we want voters to be thinking about retail’s agenda and priorities on Election Day.”

As the world’s largest retail trade association and the voice of retail worldwide, NRF represents retailers of all types and sizes, including chain restaurants and industry partners, from the United States and more than 45 countries abroad. Retailers operate more than 3.6 million U.S. establishments that support one in four U.S. jobs – 42 million working Americans. Contributing $2.5 trillion to annual GDP, retail is a daily barometer for the nation’s economy. NRF’s Retail Means Jobs campaign emphasizes the economic importance of retail and encourages policymakers to support a Jobs, Innovation and Consumer Value Agenda aimed at boosting economic growth and job creation.

Click here to access Retail Means Votes website.

National Retail Federation
Stephen E. Schatz, 202-626-8119

Source: National Retail Federation