The renowned singer and actress will be the new ambassador for the program to encourage the Hispanic community to grow, cut and donate their hair to benefit cancer patients
CINCINNATI--(BUSINESS WIRE)-- Pantene®, one of the world’s leading hair care brands, has joined the renowned singer and actress, Maite Perroni, to support the Beautiful Lengths hair donation program during Breast Cancer Awareness Month.
Maite Perroni, Hispanic Spokesperson for Pantene Beautiful Lengths (Photo: Business Wire)
Created in 2006, Pantene Beautiful Lengths inspires people to grow, cut and donate their healthy hair to create free wigs for women who have lost their hair due to cancer treatments.
"I’m very proud to join Pantene in support of this great cause that is so close to my heart! One of the most difficult moments of my life was when my mom was diagnosed with breast cancer in 2010. I realized that this disease comes without knocking on your door,” said Maite. “I invite you to grow and donate your healthy hair to Pantene Beautiful Lengths, and give the gift of hope to women who are in the fight for their lives," concluded Maite Perroni.
Real-hair wigs are extremely expensive and cancer patients often do not have the resources to buy them. Pantene Beautiful Lengths, through the American Cancer Society, distributes free Pantene Beautiful Lengths wigs through a network of wig banks nationwide. To date, Pantene Beautiful Lengths has received over 450,000 hair donations through the generosity of many men, women and children and more than 24,000 real-hair wigs have been donated to female cancer patients in need.
"We are thrilled to partner with Maite to support the Pantene Beautiful Lengths program! Who better than her to raise awareness and capture the attention and the hair of the Hispanic community in an extraordinary way," says Kevin Crociata, marketing director of Pantene North America.
The American Cancer Society estimates that approximately one in three Hispanic women will be diagnosed with cancer at some point in their lives. The probability of dying from cancer is about one in six Hispanic women and is the second leading cause of death among U.S. Hispanics. A study by this organization found that 58% of women consider hair loss as the worst of the side effects of chemotherapy, and 8% of them are at risk of avoiding such treatments that could save their life, for fear of losing their hair.
ABOUT PANTENE BEAUTIFUL LENGTHS:
Pantene is a brand that knows the importance of healthy, beautiful hair, and the impact that it has on a women’s sense of self. That’s why in July 2006, Pantene created Pantene Beautiful Lengths, a campaign that inspires people to grow, cut and donate their healthy hair to make free real-hair wigs for women who have lost their hair due to cancer treatments. Since the program began, celebrities such as Diane Lane and Hilary Swank have proudly donated their hair to the cause, attracting the hearts and the hair of women, men and children across the US. Regardless of whether individuals donated in a private gesture at their local salon, or joined others in the phenomenon of community cutting events, their generosity has resulted in over 450,000 ponytail donations and the distribution of more than 24,000 free, real-hair wigs.
The American Cancer Society distributes Pantene Beautiful Lengths wigs through its nationwide network of wig banks at no cost, and is the sole distributer of all the campaign’s wigs. You can find out the availability of Pantene Beautiful Lengths wigs by calling the American Cancer Society at 1-877-227-1596.
ABOUT P&G BEAUTY & GROOMING
P&G Beauty & Grooming products help empowers men and women around the world to look and feel better than they ever thought possible. With 11 billion dollar brands and products available in over 130 countries, P&G’s beauty and grooming products delivered sales of over $38 billion in fiscal year 2010/11, making it one of the world’s largest beauty and grooming companies. P&G Beauty & Grooming offers trusted brands with leading technology to meet the full complement of beauty and grooming needs, including Pantene®, Olay®, Head & Shoulders®, Max Factor®, COVERGIRL®, DDF®, Frederic Fekkai®, Wellaflex®, Rejoice®, Sebastian Professional®, Herbal Essences®, Koleston®, Clairol Professional®, Nice ’n Easy®, Venus®, Gillette®, SK-II®, Wella Professionals®, Braun®, Crest®, Oral B®, Always®, Tampax® and a leading Prestige Fragrance division that spans from point of market entry consumers to high end luxury with global brands such as Hugo Boss®, Lacoste®, and Christina Aguilera®. Please visit http://www.pg.com for the latest news and in-depth information about P&G (NYSE: PG) and its brands.
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Carla Santiago, 305-520-9027
Source: Procter & Gamble