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BlueHornet Announces Mobile Email Toolkit

SAN DIEGO, Oct. 4, 2012 (GLOBE NEWSWIRE) -- BlueHornet, a leading enterprise email marketing provider, announced the introduction of its Mobile Email Toolkit – a suite of mobile email solutions available to users of its flagship email marketing application, eMarketing Suite Enterprise. The Mobile Email Toolkit combines mobile acquisition, segmentation, and design tools to give BlueHornet users a seamless way to engage subscribers at any time, on any device.

The BlueHornet Mobile Email Toolkit includes:

  • Text-to-Join: An acquisition service via mobile that allows consumers to subscribe through SMS (text) messaging to a BlueHornet client's email program and receive an instant welcome email offer upon signing up.
  • View Online for Mobile: A built-in mobile HTML editor that provides marketers the option to automatically render unique, mobile-friendly content to subscribers who view the web-hosted version of an email within a mobile browser.
  • Mobile Response Targeting: Automatic segmentation capabilities within BlueHornet's eMarketing Suite that enable marketers to collect actionable mobile email consumption intelligence and target their mobile audience with exclusive offers.
  • Responsive Design: A service that codes marketers' HTML email templates to detect screen widths of mobile devices and automatically display unique content to screens below a certain pixel width, eliminating the need to segment subscribers by the type of device they use.

The solutions and services included in the BlueHornet Mobile Email Toolkit are designed to work together to generate incremental revenue by optimizing email programs for mobile device users. For example, retail brands can use Text-to-Join at brick-and-mortar locations to convert shoppers to email subscribers and automatically trigger exclusive welcome email offers that render nicely in mobile devices using Responsive Design. Using View Online for Mobile, they can display in-store coupons only to those who view the web-hosted version of the welcome email from their mobile device, giving retailers the ability to target customers with the right content when they're most likely to make a purchase.

"Smartphones and tablets are quickly becoming the primary devices consumers use to open emails, and marketers need to respond accordingly," said Gerry Widmer, general manager of BlueHornet. "Our Mobile Email Toolkit is an end-to-end solution that makes it easy for email marketers to incorporate a mobile strategy into their email program and start capitalizing on revenue opportunities from mobile devices that most marketers are missing out on today."

BlueHornet will showcase the features of the Mobile Email Toolkit at the Internet Retailer Mobile Marketing and Commerce Forum (MMCF 2012), October 8 - 10, 2012 in San Diego, CA. Attendees of MMCF 2012 can visit booth 302 for live demonstrations of BlueHornet's mobile email solutions. For more information about the BlueHornet Mobile Email Toolkit, visit www.bluehornet.com/solutions/mobile.

About BlueHornet

BlueHornet helps companies do email marketing differently. The world's most talked-about brands partner with us to turn customers into raving fans. They rely on BlueHornet's powerful, yet simple-to-use technology, unique Support² service model, and proactive inbox deliverability management to rise above the noise and put their message everywhere their customers are – whenever they want it. Founded in 2000, BlueHornet is headquartered in San Diego, CA. For more details, visit www.bluehornet.com, follow @bluehornetemail on Twitter or call 866-586-3755.

CONTACT: Media Contact: Jill Butler Senior Interactive Marketing Specialist BlueHornet +1 (619) 295-1856 bluehornetcommunications@bluehornet.comSource:BlueHornet Networks, Inc.