VDA Productions Masterminds Pop-Up Retail Component for Viridian's "PowerUP!" 2012 Annual Convention

BOSTON, Oct. 4, 2012 /PRNewswire/ -- VDA Productions, the premier provider of 3D marketing experiences and design solutions that bring brands to life for Corporate Meetings, Tradeshows, Themed Events, Exhibits and Themed Retail Environments announces the success of its latest pop-up retail design concept that debuted at Viridian Energy's PowerUP! 2012 Annual Convention held at Bally's Hotel and Casino, Atlantic City, NJ to record number attendees.

(Logo: http://photos.prnewswire.com/prnh/20120131/NE44783LOGO )

The concept of pop-up retailing has turned out to be a mega-marketing tool used across many platforms, adding intrigue and exclusivity to a brand, while driving customers to purchase based on limited stock and time constraints.

"These pop-up retail initiatives are all the rage; quickly drawing in captivated crowds and then disappearing or morphing into something else, adding to retail the fresh feel, exclusivity and surprise that galleries, nightclubs, theatres and Cirque du Soleil-adepts have been using for years," said David G. Breen, Principal Designer at VDA Productions. "We design these retail concepts for our clients to enable them to enjoy the same success as pop-up retail forerunners such as Target, Nike, Benetton, Sephora, just to name a few. Our retail environments for conferences, tradeshows and conventions evoke the same response, capitalizing on the store's ability to engage attendees as well as generate a feeling of relevance and interactivity within the event. It's all about crafting an environment that raises the profile of a brand, and it's exciting that our designs have been making such an impact."

"Working with VDA made the Viridian team realize that they (VDA) are extremely knowledgeable about fast retail," said Denise LePage, Marketing Project Manager at Viridian Energy. "In the spirit of pop-up retail and considering the goals of our event, the store was installed and stocked in less than a day using simple, dynamic features that were easily branded with our logo. VDA not only transformed the environment, but the way we as a company now think of the inherent retail opportunities at our events. The sense of excitement and pride from our event attendees at the opportunity to purchase branded promotional gear in a welcoming, aesthetically pleasing environment was palpable! It made a notable difference in our sales performance, and solidified a place in the designs of our future events."

With their ingenuity and brand targeted aesthetic appeal, Pop-up retail designs generated by VDA enable a company to take attendees and customers outside the confines of cold and impersonal conventional shops, creating and experience that enhances the event goals.

About VDA Productions
VDA Productions brings visions and brands to life for Corporate Meetings, Tradeshows, Themed Events, Exhibits and Themed Retail Environments. The agency has produced events on a national and global scale, and employs a full-time team of experienced professionals including executive staff, creative designers, account executives, producers and production managers, carpenters, welders, sculptors, painters, lighting directors and audio engineers. VDA provides clientele with virtually turnkey event management solutions integrating all logistical, production, fulfillment and management aspects, with the majority of production needs being met fully in-house.

For more information, please visit www.VDAProductions.com, read news on our industry portal http://discoveries.vdaproductions.com, follow us on Twitter @VDAProductions, or visit our Facebook page http://www.facebook.com/VDAProductions

SOURCE VDA Productions

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