SuccessFactors Transforms Recruiting with Patented Recruiting Marketing Technology

SAN MATEO, Calif., Oct. 4, 2012 /PRNewswire/ -- SuccessFactors, an SAP company and global leader in cloud-based business execution software, today announced a newly awarded patent for Recruiting Marketing – specifically for search engine optimization (SEO) on customized talent landing pages. This technology breaks new ground in recruiting and talent management software. SuccessFactors' Recruiting Marketing solution transforms customers' ability to attract and engage the right candidates and measure results.


SuccessFactors' newly-patented technology optimizes how jobs appear on a customer's career website for both ease of candidate access and search engine placement. The result is greater visibility and higher page rankings to attract candidates. Search engines, such as Google, Yahoo and Bing have proven to generate higher-quality candidates at lower cost vs. other channels. For example, SuccessFactors' customers have found that to fill a job, nearly seven times as many applicants are required from job boards as opposed to search engines.

"We built this technology to help employers take advantage of the shift in where candidates are searching for jobs and career-related information," said Doug Berg, chief recruiting geek, SuccessFactors. "Most company's career sites and job postings were completely hidden from the search engines, meaning they couldn't attract the hundreds of millions of job seekers each month that are searching for jobs online."

"In May 2012, Google alone recorded 433 million keyword searches related to 'jobs', 'employment' and 'career' information," Berg continued. "With our technology, we've helped large employers drive millions of direct candidates from the search engines using our exclusive SEO methods. For companies that don't show up in those results it's a huge miss in this increasingly competitive talent market."

The patent, #8,271,473, is System and Method for Career Website Optimization. This SEO technology is exclusive to SuccessFactors and is just one piece of a complete recruiting execution solution that helps its customers attract, engage, select better, and then measure the business results.

SuccessFactors is the only talent management vendor that provides a complete SaaS-based set of talent solutions, core HR, collaboration, recruiting, learning, workforce analytics and workforce planning.

About SuccessFactors, an SAP Company
SuccessFactors is the leading provider of cloud-based Business Execution Software, and delivers business alignment, team execution, people performance, and learning management solutions to organizations of all sizes across more than 60 industries. With approximately 15 million subscription seats globally, we strive to delight our customers by delivering innovative solutions, content and analytics, process expertise and best practices insights from serving our broad and diverse customer base. Today, we have more than 3,500 customers in more than 168 countries using our application suite in 35 languages.

It's Time to Love Work Again. Follow us:
Like us:

For media inquiries:
Andrea Meyer

SOURCE SuccessFactors, an SAP Company