mBlox Announces Rich Push Messaging and Geo-Fencing Available Through New Developer Program

Free Trial for iOS and Android Application Developers Worldwide

SUNNYVALE, Calif.--(BUSINESS WIRE)-- mBlox, the leader in global mobile engagement, today announced the availability of a new mBlox Developer Program, available at developer.mblox.com. Combining mobile engagement APIs, a web-based dashboard and pay as you go pricing, the program makes it easy and cost effective for Web and mobile developers to build effective mobile engagement APIs into their mobile applications.

“Most apps don’t get used much after the initial install, and in order to generate recurring revenue from apps, developers need to focus on active users, and re-engaging them in the application experience. Push notifications are a great way to do this, but the native push services provided by mobile OS platforms don’t include any targeting capabilities and don’t transmit rich content,” explained Puneet Goel, Senior Product Marketing Manager, mBlox. “Developers can now use our APIs to send targeted, relevant messages, including images and HTML, to application users on Android and iOS to keep them active for months. All kinds of applications will benefit from the services including social, shopping, finance, health, news, productivity and gaming.”

APIs for Everyone

By joining the new Developer Program, application developers can get instant access to mBlox APIs, and be able to send highly-targeted, relevant messages to keep them more active and engaged for months. Developers have the option to deliver rich messages which include images and html, or simple text-only messages to mobile app users on Android and iOS devices, as well as feature phones.

Easy Messaging Management Dashboard

Furthering the capabilities available to developers, a web-based dashboard provides a simple way to deploy the capabilities of the mBlox Developer Program. Through the Engagement Manager, users can create and send basic or rich messages and view results with real-time analytics, all from their web browser. They can also respond to analytics to refine their messaging programs and improve engagement. The Engagement Manager is designed to be easy to use and works on both desktops and tablets.

Pay-Per-Use and Free Credits

The mBlox Developer Program offers pay-as-you-go pricing, to make it easy for developers to get started. Available in a basic per-message price option, the mBlox Developer Program provides an affordable way for application developers to try and use mBlox services. There are no monthly or hidden fees, and developers only pay for API usage. All new users will also a receive free credit of up to 30,000 push messages to try out the platform and how easy it is to add powerful features to their new or existing applications.

For more information about the developer program, including API documentation, support forums and to sign-up, visit http://developer.mblox.com.

Partner with mBlox

The mBlox Partner Program brings together our leading edge products with influential partners in order to build the most compelling value in mobile messaging and marketing. Email partners_program@mblox.com and someone from our Partner Relations team will contact you to discuss your company's specific needs.

About mBlox

mBlox, the leader in mobile engagement, helps brands, agencies and enterprises create meaningful connections with their customers on mobile devices anytime and nearly anywhere. Our network of more than 800 mobile operators around the world enables businesses to reach nearly 5 billion consumers. We make it easy to use interactive text message campaigns, push notifications and geolocation in order to drive revenue, lifetime customer value and ROI.

Chris Michaels, 415-905-4030

Source: mBlox