Press Releases

New Shark® Rotator™ Lift-Away® Upright Vacuum Delivers Cleaner Carpets, Cleaner Air with Breakthrough Technology

Enhanced Swivel Steering Provides Easier Maneuverability to Reach Further Under Furniture and Tackle Tough to Reach Areas with Ease

NEWTON, Mass.--(BUSINESS WIRE)-- Packing a powerful suction punch in a lightweight, versatile and easy to maneuver package, the new Shark® Rotator™ Lift-Away® Upright Vacuum Cleaner revolutionizes the way people clean floors while also greatly reducing unwanted dust and allergens emitted back into the air.

Dirt, dust or pet hair are no match for this exciting new product from Shark, a three-vacs-in-one solution for consumers featuring Never Loses Suction technology to ensure continuous cleaning power.

Shark® Rotator™ Lift-Away® options include:

  • A powerful upright with enhanced swivel steering provides ultra-maneuverability to navigate around household obstacles, tight corners and furniture
  • A caddy with premium floor nozzle transforms this powerful upright to a canister style vacuum, which glides across carpeting and hardwood floors to tackle the overwhelming chore of cleaning large open areas
  • A portable Lift-Away pod, a lightweight canister that simply detaches and lifts away, makes it simple to clean from floor to ceiling and tackle tough to reach areas, such as steps and upholstery, with ease and efficiency

Although HEPA filters are a beneficial way to trap allergens, without a complete seal, dirt and dust can return to the air, creating issues for allergy sufferers and those looking to maintain a healthy home environment for their families. The new Shark® Rotator™ Lift-Away® Upright Vacuum Cleaner features an extra-large capacity dust cup and Anti-Allergen Complete Seal Technology™, an advanced system designed to trap 99.99 percent of dust and allergens in the air.

“With the introduction of the Shark® Rotator™ Lift-Away® Upright Vacuum Cleaner, we’re not only working to create a cleaner home but also a healthier home,” said Mark Rosenzweig, CEO of Euro-Pro, the company responsible for developing revolutionary Shark® products. “With its excellent maneuverability and the convenience of a lightweight vacuum, busy individuals can tackle their chores in a minimal amount of time.”

The Shark® Rotator™ Lift-Away® also features:

  • New Rotator TM power nozzle reaches further under furniture
  • Powerful headlights improve visibility under furniture or in dark, hard-to-see spaces
  • Brushroll shutoff delivers superior performance on both carpets and bare floors
  • An extra-long 30 foot power cord provides maximum range for cleaning large spaces
  • An ultra quiet motor
  • Other specialized tools to offer versatility in cleaning include a premium pet power brush, flexible crevice tool, canister caddy and straight suction nozzle

The Shark® Rotator™ Lift-Away® is available at retailers nationwide for a suggested retail price of $229. To learn more about this latest addition to Shark’s groundbreaking line of vacuums, visit

About Euro-Pro

Euro-Pro, an innovative leader in the housewares industry, creates products that make consumers’ lives easier and markets them under the Euro-Pro, Shark, Ninja and Bravetti brand names. Euro-Pro provides the latest in easy-to-use technology with a growing line of products that consists of corded and cordless vacuums, steam mops and cleaners, irons and garment steamers and a variety of small kitchen appliances. All Euro-Pro products are designed to fulfill multiple consumer needs, eliminating the need for extra appliances that add clutter to a home. Products are sold at major retailers throughout the U.S. and Canada, as well as directly to consumers. The on-board accessories are customized for consumers’ cleaning needs and include a crevice tool, dusting brush, pet hair tool, a telescoping extension tube and an optional power brush and dual surface floor nozzle.

for Euro-Pro
Steve Mann, 312-245-9805 Ext. 103

Source: Euro-Pro