NAPA Auto Parts Selects Whatsnexx for New Cross Channel Marketing Initiative and New “NAPA Know How” National Campaign

Canada’s leader in auto parts distribution taps firm to offer personalized communications to consumers across multiple channels

MONTREAL--(BUSINESS WIRE)-- Whatsnexx, a leader in cross-channel marketing solutions, today announced that NAPA Auto Parts, the country’s leading auto parts distributor, has selected the firm to boost its new NAPA Know How campaign. Whatsnexx technology will be instrumental in offering personalized communications to NAPA customers across multiple channels.

“Recently we launched a new nationwide TV ad campaign as part of our new brand positioning called NAPA Know How. Our goal is to increase our share of market by driving more consumers to our NAPA Auto Parts stores,” said Danielle Tardif, director of marketing for NAPA Canada. “We needed a solution to back our TV campaign with online and offline acquisition initiatives. Thanks to Whatsnexx, we will now be able to generate quick, tangible results by launching personalized campaigns without depending on our IT’s structure development.”

“NAPA’s challenge was to quickly launch an acquisition campaign by leveraging its point of sale (POS) and content management system (CMS) applications without regard to existing IT constraints – all while getting a positive ROI right from the first campaigns,” said Alain Paquin, president and CEO of Whatsnexx. “From there, we will help NAPA build retention and profiling programs with targeted, customized offers throughout the year thanks to our agile methodology that focuses on delivering a series of quick successes step by step.”

To learn more, visit or follow Whatsnexx on Twitter at @whatsnexx.

About NAPA Auto Parts

NAPA Auto Parts, a division of UAP Inc., is the leading auto parts and accessories distributor in Canada. NAPA Auto Parts’ network of nearly 600 corporate and associate stores supply more than 6,000 shops from coast to coast. UAP Inc. is a wholly owned subsidiary of Genuine Parts Company (GPC) and has approximately 4,000 employees.

About Whatsnexx

Whatsnexx True Cross Channel Marketing solutions empower marketers to engage customers on a one-to-one basis across multiple channels by leveraging any application. Clients such as L’Oréal, J.J. Buckley and Yellow Pages Group have experienced impressive results in record time thanks to the incredible efficiency delivered by Whatsnexx unique solutions. Whatsnexx is dedicated to consistently delivering a superior, true cross channel marketing solution to the world.

NAPA Canada
Danielle Tardif, 514-256-5031 x 7675
Director of Marketing
Marc-André Chagnon, 514-868-8818 x 120
PAN Communications for Whatsnexx
Ann Shannon, 617-502-4300

Source: Whatsnexx