Pinnacle® Vodka Celebrates Start of The Fall Season with Limited Edition Pumpkin Pie Flavor

DEERFIELD, Ill., Oct. 4, 2012 /PRNewswire/ -- Pinnacle® Vodka, the fast-growing premium vodka brand in the Beam Inc. (NYSE: BEAM) spirits portfolio, has introduced its latest flavor innovation: the classic taste of fall's favorite dessert – Pumpkin Pie. Pinnacle Pumpkin Pie Vodka is a limited edition delight that offers the rich, sweet taste of pumpkin blended with the smooth, spicy flavor of cinnamon and nutmeg, topped with a delectable dollop of whipped cream. This new Pinnacle creation gives party-goers a new way to enjoy pumpkin pie this holiday season.

"As one of the fastest growing and most innovative vodka brands on the market today, we strive to maintain our commitment to the creation of quality, fun flavors that our consumers desire," said Kim Washington, senior director of Pinnacle Vodka. "Pumpkin Pie is a fantastic addition to our growing portfolio of unique flavors – one that we think offers a fun twist on the classic fall favorite, and keeps us on top of the flavor innovation leader board."

This fun seasonal flavor is being offered as a limited release. Whether served chilled, on the rocks, or in creative seasonal cocktails, Pumpkin Pie can be the go-to drink for any Halloween, Thanksgiving, football tailgate, or winter holiday party.

For a festive pumpkin pie holiday experience, try one of these Pinnacle Pumpkin Pie Vodka recipes:

• Spiced Pumpkin
  2 parts Pinnacle® Pumpkin Pie Vodka
  1 part Irish Cream
  Splash Half & Half
  Shake with ice, strain into a cinnamon sugar rimmed martini glass, and garnish with a cherry.
  
  
• Pumpkin Cider
  2 parts Pinnacle® Pumpkin Pie Vodka
  1 part Apple Cider
  Splash of Fresh Lemon Sour
  Shake with ice, strain into a caramel swirled martini glass, and garnish with an apple slice.
  
  
• Chocolate Pumpkin
  2 parts Pinnacle® Pumpkin Pie Vodka
  1 part Creme de Cacao
  1 part Chocolate Milk
  Shake with ice, strain into a crushed graham cracker rimmed martini glass, and top with whipped cream.

Pumpkin Pie follows the other flavor introductions from the premium vodka in 2012, including Pineapple, Peach, Blackberry, and Cucumber Watermelon. Pinnacle Pumpkin Pie is available in select U.S. markets for a suggested retail price of $12.99. To find a store or recipe, please visit www.pinnaclevodka.com, "LIKE" Pinnacle Vodka on Facebook, or follow us on Twitter @PinnacleVodka.

About Beam Inc.
As one of the world's leading premium spirits companies, Beam is Crafting the Spirits that Stir the World. Consumers from all corners of the globe call for the company's brands, including Jim Beam Bourbon, Maker's Mark Bourbon, Sauza Tequila, Pinnacle Vodka, Canadian Club Whisky, Courvoisier Cognac, Teacher's Scotch Whisky, Cruzan Rum, Hornitos Tequila, Knob Creek Bourbon, Laphroaig Scotch Whisky, Kilbeggan Irish Whiskey, EFFEN Vodka, Pucker Flavored Vodka, Larios Gin, Whisky DYC, DeKuyper Cordials, and Skinnygirl Cocktails. Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth. Beam and its 3,200 passionate associates worldwide generated 2011 sales of $2.8 billion, volume of 34 million 9-liter cases and some of the industry's fastest growing innovations.

Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and the MSCI World Index. For more information on Beam, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.

Media Contacts:

Kristen Ingraham
Finn Partners for Pinnacle Vodka
[phone]
[e-mail]

Lara Beauregard
Beam Inc.
[phone]
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Pinnacle® Flavored Vodkas, 35% Alc./Vol. ©2012 Portfield Importers, Lewiston, ME
All trademarks are the property of their respective owners.

SOURCE Beam Inc.