523 members of GfK’s KnowledgePanel® provided detailed feedback immediately after watching the debate
NEW YORK--(BUSINESS WIRE)-- In an “instant poll” conducted for CBS News just after last night’s presidential debate, 523 uncommitted voters on GfK’s KnowledgePanel® said that Mitt Romney prevailed over President Barack Obama in this first face-to-face meeting of the candidates.
Results from the CBS News poll have been featured in the network’s post-debate commentary; as well as its online news coverage. CBS News has used KnowledgePanel® numerous times in the past 10 years to capture immediate reactions to US presidential debates and State of the Union addresses.
Thirteen percent (13%) of uncommitted voters who watched the debate said their opinion of Barack Obama changed for the better, while 56% said the same about Mitt Romney.
To read full CBS News coverage of the debate and the instant poll,
This CBS News poll was conducted online using GfK's web-enabled KnowledgePanel(r), a probability-based panel designed to be representative of the U.S. population. The poll was conducted among a nationwide random sample of 523 uncommitted voters who have agreed to watch the debate. Uncommitted voters are those who don't yet know who they will vote for, or who have chosen a candidate but may still change their minds.
GfK's KnowledgePanel participants are initially chosen scientifically by a random selection of telephone numbers and residential addresses. Persons in selected households are then invited by telephone or by mail to participate in the web-enabled KnowledgePanel(r). For those who agree to participate, but do not already have Internet access, GfK provides at no cost a laptop and ISP connection.
This is a scientifically representative poll of uncommitted voters' reaction to the presidential debate. The margin of sampling error could be plus or minus 4 percentage points for results based on the entire sample.
GfK is one of the world’s largest research companies, with more than 11,000 experts working to discover new insights about the way people live, think and shop, in over 100 markets, every day. GfK is constantly innovating to use the latest technologies and the smartest methodologies to give its clients the clearest understanding of the most important people in the world: their customers. In 2011, GfK’s sales amounted to EUR 1.37 billion.
David Stanton, 908-875-9844
GfK Marketing and Communications, Consumer Experiences North America