MIAMI, Oct. 4, 2012 /PRNewswire/ -- Celebrity Cruises is marking Breast Cancer Awareness Month in a particularly unique and meaningful way: Richard D. Fain, Chairman of Celebrity Cruises and Chairman & CEO of parent company Royal Caribbean Cruises Ltd. (RCCL), and Celebrity's President & CEO Michael Bayley today revealed plans to honor four employees – two who work aboard its ships, and two in its corporate offices – as Godmothers of Celebrity Reflection, the fifth in its five-ship Solstice Class series.
Like the Godmothers of every prior Solstice Class ship – all with remarkable life achievements, including overcoming breast cancer – the cause is of great personal interest to the selected employees. The Godmothers of Celebrity Reflection are:
"The breast cancer cause is one we've adopted across the Celebrity brand, and one with deep meaning for each of these women and their four predecessors," said Fain. "These ladies are not only inspiring in their professional lives, but in their personal lives, as well, with each of them devoted to their own and our company's interest in doing all we can to find a cure for breast cancer."
"These impressive women personify the qualities we admire among our Solstice Class Godmothers: remarkable strength and courage, along with optimism, warmth and genuine care for others," said Bayley. "They beautifully represent countless other women within our company and around the world who have battled the disease or supported the cause in honor of friends or family who have done so."
Celebrity Cruises' support of the cause began in 2008 with an event on Celebrity Solstice to raise funds for breast cancer screenings for low-income women. Next, the brand sponsored the first "Celebrity Sunwalk" in association with Walk the Walk, a breast cancer charity founded by the Godmother of Celebrity Equinox, Nina Barough. And last year, Celebrity became an official corporate partner of The Breast Cancer Research Foundation (BCRF), offering Celebrity's guests the opportunity to make a difference while enjoying their vacation through a unique lineup of onboard experiences that help raise awareness and funds for BCRF.
Celebrity is showing its support of the cause even further this month through multiple initiatives, including an integration and cruise auction featured in Bloomingdale's "Big Pink Book," with a percentage of sales benefiting BCRF; a sweepstakes to win a cruise with a $1,000 donation to BCRF in the winner's name; a "pink" home page takeover of Celebrity's web site, www.celebritycruises.com, and relevant content on its Facebook page, www.facebook.com/celebritycruises, throughout the month; a donation to BCRF of $2 for every "Excite the Senses" lifestyle book sold onboard and online; pink-hued emails to customers; "Starring Crew Week" honoring Celebrity's crew across the fleet with special events to raise funds for BCRF, and events engaging and educating employees at Celebrity's headquarters. All of this complements the continuation of the year-around activities supporting BCRF: "Celebrity Freedance" and the auction of works of art created by glassblowing artists from The Corning Museum of Glass at the Hot Glass Show on Celebrity Solstice, Celebrity Equinox and Celebrity Eclipse.
The four Godmothers of Celebrity Reflection will preside over the naming of the ship in Miami on December 1, and consistent with Celebrity's Solstice Class tradition, will be joined by the Godmothers of each of Celebrity Reflection's sister ships.
About The Breast Cancer Research Foundation:
The Breast Cancer Research Foundation®, founded by Evelyn H. Lauder in 1993, is an independent not-for-profit organization committed to funding scientific research to achieve prevention and a cure for breast cancer in our lifetime. In October 2012, BCRF will award $40-million to 197 scientists across the U.S., Canada, Latin America, Europe, the Middle East, Australia and China. With 91 cents of every dollar spent by BCRF directed toward breast cancer research and awareness programs, BCRF remains one of the most fiscally responsible charities in the country. For the 10th consecutive time since 2002, it has earned 4 stars from Charity Navigator. Additionally, BCRF is the only cancer organization rated an "A+" by CharityWatch. For more information about BCRF, visit www.bcrfcure.org.
About Celebrity Cruises:
Celebrity Cruises' iconic "X" is the mark of modern luxury, with its cool, contemporary design and warm spaces; dining experiences where the design of the venues is as important as the cuisine; and the amazing service that only Celebrity can provide, all created to provide an unmatchable experience for vacationers' precious time. In addition to offering vacations visiting all continents, Celebrity also presents immersive cruisetour experiences in Alaska, Australia/New Zealand, Canada, Europe and South America. One of the fastest-growing major cruise lines, Celebrity is one of five cruise brands operated by global cruise vacation company Royal Caribbean Cruises Ltd. (NYSE, OSE: RCL). Celebrity's fleet currently consists of 10 ships, with an additional Solstice Class ship, Celebrity Reflection, scheduled to join the fleet in fall 2012. For more information, dial 1-800-437-3111, visit www.celebritycruises.com, or call your travel agent. Follow the brand socially at www.facebook.com/celebritycruises.
SOURCE Celebrity Cruises