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Research and Markets: China Regional East Beer Market Insight 2012: Being the Most Developed Region in the Country, Competition in East China Was Fiercer Than Ever Before In 2011

DUBLIN--(BUSINESS WIRE)-- Research and Markets (http://www.researchandmarkets.com/research/txcn5s/china_regional) has announced the addition of Canadean Ltd's new report "China Regional East Beer Market Insight 2012" to their offering.

This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the China East Beer industry. Data includes volumes from 2007 to 2011, plus forecasts for 2012, enabling historical and current trend analysis.

This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, and beer type.

This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2011.

This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles for major brewers.

Key Highlights

Due to continued economic growth, beer consumption continued to increase in 2011. Being a comparatively developed region in China, competition in east China was fiercer than ever before.

2011 also saw consolidation and capacity expansion by the major players; Tsingtao, CRSB and A-BInBev pointing towards future fierce competition.

As China struggles to export its domestic brands westwards, Tsingtao seems to have bucked the trend to be one of the few to have had any semblance of success in the western consumer markets.

Mainstream beer still dominates the market with Snow expanding very fast.

The number one premium brand in China, Budweiser, grew at a double-digit rate, benefiting from further geographic expansion and innovations. Budweiser aluminum can was launched in the east region.

Companies Mentioned

- ANHEUSER-BUSCH INBEV CHINA CO LTD

- ASAHI

- ASIA BREWERY INC

- CRSB (CHINA RESOURCES ENTERPRISES/SABMILLER)

- CHONGQING BREWERY GROUP

- HEINEKEN ASIA PACIFIC BREWERIES LIMITED

- KIRIN CHINA CO LTD

- SUNTORY

- TSINGTAO BREWERY CO LTD

- BEIJING YANJING BREWERY GROUP

- ZHUJIANG BEER GROUP COMPANY

- JIANGSU DAFUHAO BREWERIES CO LTD

- SHANDONG NEW IMMENSE BREWERY

- Shandong Longkou Milk Way Brewery

For more information visit http://www.researchandmarkets.com/research/txcn5s/china_regional

Source: Canadean Ltd

Research and Markets
Laura Wood, Senior Manager.
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Beer

Source: Research and Markets