DALLAS & FORT WORTH, Texas--(BUSINESS WIRE)-- Mouser Electronics, Inc., a top global distributor for semiconductors and electronic components, extends its gratitude to its supplier partners that co-sponsored the 2012 Izod® IndyCar Series. They include TTI, Inc, Sager, Murata, Molex, TE Connectivity, Phoenix Contact, Littelfuse, Panasonic, KEMET, Ohmite, Hammond, Harwin, ebm-papst, Omron, BIVAR, Fluke, and Amphenol.
“The racing program is made possible by our co-sponsors, who play a key role in its success. Mouser would like to thank these partners for their commitment and passion for this dynamic program,” said Larry Johannes, Mouser Electronics’ Vice President of Strategic Marketing. “Our mutual goal is to provide our customers with a speed-to-market advantage and the high-tech world of IndyCar is the perfect test bed for some of these innovative products. We truly appreciate the support from our supplier partners.”
This year, supplier co-sponsors were invited to join Mouser and KV Racing as VIP guests at the high-profile races, which included Long Beach, the Indy 500, the Firestone 550, Sonoma, and Fontana. The guests were shown behind the scenes of the IndyCar industry through meet-and-greets with Tony Kanaan, pit and garage passes, and suite access with a stunning view of each track. Suppliers got to see first-hand how their components and technology play a vital role in this high-performance sport.
To maximize branding and reach new customers, Mouser encourages its supplier partners to take full advantage of their IndyCar sponsorship by co-hosting Indy-themed, customer-centric contests, ads, events and special marketing initiatives.
“Littelfuse was proud to join Mouser and KV Racing as co-sponsors of the No. 11 Mouser Electronics/GEICO/KV Racing Technology Chevrolet/Firestone IndyCar,” said Cathy Whittaker, Director, Global Marketing Communication, Sales Channels & Operations for Littelfuse. “Our ‘Speed2Design’ campaign, coupled with our highly successful ‘Tech Talk’ program, afforded our contest winners a once-in-a-lifetime opportunity to get up-close and personal for a first-hand view of racing technology. It also allowed us to communicate the critical importance of circuit protection across multiple technologies, including wired and wireless race communication between the driver and pit crew.”
“Participating in the IndyCar race sponsorship program with Mouser has allowed Molex to reach new customers in a unique forum,” added Fred Bell, Vice President of Global Distribution at Molex.
With the support of many of Mouser’s top suppliers, the team experienced a great season, filled with excitement, anticipation, and some very close racing. Champion driver, Tony Kanaan, who drove the No. 11 Mouser Electronics/GEICO/KV Racing Technology Chevrolet/Firestone IndyCar, logged seven Top 6 finishes during the 2012 season, including three Top 3 showings – a season-high 2nd place at Milwaukee and two outstanding 3rd place finishes at Iowa and the podium finish at the historic Indianapolis 500.
Mouser first set its sights on an IndyCar sponsorship in 2011 as an innovative way to connect with the industry’s top engineers and as a high-profile showcase for its valued supplier partnerships. This successful, high-tech showcase united Mouser and KV Racing Technology with IndyCar champion Tony Kanaan behind the wheel. To view a video interview with Kanaan during his recent visit to Mouser’s corporate headquarters, click on http://mou.sr/GSTKHT.
Throughout the season, engineers were invited to take the Mouser 500 Challenge, a series of three engineering challenges to help find design solutions to various technical problems relating to the high-speed sport of IndyCar. To learn more about Mouser’s 500 Engineering Challenge and the winners, visit www.mouser.com/500challenge/.
For the latest race updates and background information on Mouser’s Indy sponsorships, visit http://www.mouser.com/indy.
With its broad product line and unsurpassed customer service, Mouser caters to design engineers and buyers by delivering What’s Next in advanced technologies. Mouser offers customers 19 global support locations and stocks the world’s widest selection of the latest semiconductors and electronic components for the newest design projects. Mouser Electronics’ website is updated daily and searches more than 10 million products to locate over 3 million orderable part numbers available for easy online purchase. Mouser.com also houses an industry-first interactive catalog, data sheets, supplier-specific reference designs, application notes, technical design information, and engineering tools.
About Mouser Electronics
Mouser Electronics, a subsidiary of TTI, Inc., is part of Warren Buffett's Berkshire Hathaway family of companies. Mouser is an award-winning, authorized semiconductor and electronic component distributor, focused on the rapid introduction of new products and technologies to electronic design engineers and buyers. Mouser.com features more than 3 million products online from more than 450 manufacturers. Mouser publishes multiple catalogs per year providing designers with up-to-date data on the components now available for the next generation of electronic devices. Mouser ships globally to over 375,000 customers in 170 countries from its 492,000 sq. ft. state-of-the-art facility south of Dallas, Texas. For more information, visit http://www.mouser.com.
Mouser and Mouser Electronics are registered trademarks of Mouser Electronics, Inc. All other products, logos, and company names mentioned herein may be trademarks of their respective owners.
Larry Johannes, 817-804-3534
Vice President Strategic Marketing
For press inquiries:
Kelly DeGarmo, 817-804-7764
Corp. Communications & Media Relations Mgr.
Source: Mouser Electronics, Inc.