LITTLE ROCK, Ark.--(BUSINESS WIRE)-- Tim Suther, CMO at Acxiom® (Nasdaq: ACXM) has been selected by the ranking committee of ExecRank as a Top CMO for 2012. The rankings are the result of two-years of research and feedback from evaluation committees and top CMOs that yielded an algorithm for how to rank CMOs based on their performance in 24 key areas.
According to Chris Beaver, lead analyst for the CMO Rankings division of ExecRank, “We were extremely impressed with Acxiom and Mr. Suther. His work with data, analytics and strategy are highly regarded in the industry and amongst other CMOs.”
According to Mr. Suther, “I’m honored to be recognized by ExecRank as a top CMO. It’s a real tribute to the thousands of Acxiom associates who apply advanced data and analytics every day to serve customers better and to deliver outstanding marketing results.”
ExecRank evaluated over 15,000 CMOs this year to rank only the top 500 best. 2012 has seen a heavy focus on social media marketing, as well as engagement strategies that break through the clutter and show a positive return on investment. This year also saw many marketing executives releasing their own book with top tier book publishers, this, and other forms of thought leadership factored heavily into these rankings as well.
For the complete rankings, please visit www.ExecRank.com.
About Mr. Suther
Tim Suther is Acxiom’s Chief Marketing and Strategy Officer, with more than 30 years experience at the intersection of data, marketing and technology. While Tim has been CMO, Acxiom has won more than 45 awards for its work with clients.
He is a member of the Direct Marketing Association Board of Directors, Board of Advisors for Loyalty 360, and the North American Advisory Board for the CMO Council. He is also a former member of the executive board of directors for the Sam M. Walton College of Business Center for Retailing Excellence at the University of Arkansas, and the former co-chair of the DMA’s iDirect Leadership Committee.
A critically acclaimed speaker and author, Tim regularly presents on breakthrough performance at leading global events, and is a frequent contributor to industry publications. Tim holds a bachelor’s degree in finance and marketing from Loras College in Dubuque, Iowa.
ExecRank is the definitive ranking service of leading executives who have achieved the highest level of professional achievement and peer recognition. ExecRank was founded by Jonathan Aspatore, one of the most authoritative figures in business publishing. As former CEO of one of the 5 largest business book publishing houses (Aspatore Books), and current CEO of three other business media companies (ExecSense, Charles Pinot, Verb Ventures), Jonathan has published over 5,000 of the world’s top business and legal executives, including C-Level executives (CEO, CFO, CTO, CMO, COO) from 74% of the Fortune 500 and senior level partners from 100% of the AmLaw 200 largest law firms. As the creator of the patent-pending, proprietary algorithm that took 2 years to develop for ExecRank, Jonathan is uniquely qualified to have created a system that ranks leading executives. ExecRank rankings reach over 6 million readers a year in the United States alone given our partnerships with leading publishers, web sites, trade shows and more.
Source: Acxiom Corporation