Threshold Group Launches New Wealth Management Offering Designed for Private Families in the $5-50 Million Wealth Bracket

GIG HARBOR, Wash. & PHILADELPHIA--(BUSINESS WIRE)-- After more than a decade of serving large, multi-generation families, Threshold Group is bundling a set of investment advisory and financial planning services specifically for individual families whose wealth ranges from $5 million to $50 million.

The new service offering, called Threshold Wealth Management, is designed for private individuals and families who want robust, personalized investment advice and financial planning without the complete array of additional family office services.

Threshold’s wealth management offering is a direct outgrowth of the firm’s broader family office service program. The wealth management service model is based on household-level services often provided as part of a broader family office client relationship. At the core are services that focus on investment advice, financial planning and, in some cases, legacy or succession planning for wealth owners entering a new phase of life.

“This offering focuses on three essentials: investment needs, strategic financial planning for taxable individuals and a deeply dedicated one-on-one advisory relationship,” said Dan Geary, Managing Director and business leader for Threshold Wealth Management. “The depth of the service relationship and our personalized approach will be delivered across all of our client service models. The difference comes down to matching scope of services precisely to a family’s needs and priorities.”

Geary said the new wealth management offering will be “right-sized” for families who have created significant wealth, and yet need something simpler than a full-on family office model.

“Our wealth management service starts with a thorough understanding of the whole client and their hopes, dreams and fears. We listen and seek to understand what keeps them up at night and what they want to accomplish in life and beyond,” said Geary. “We tie this knowledge together with their investment strategy in a 'goals-based' approach that tracks success against their plan. Clients want to know if they are on the right track ‒ we help them answer that question.”

Earlier this year, the firm introduced Threshold Foundation Services, a distinct investment advisory capability designed for private family foundations. Threshold’s original service model, called Family Office Services, remains the centerpiece of the firm’s brand.

“Our services are now segmented to be competitive and accessible across the full family wealth market, and at the core we have a consistent and straight-forward mission of helping families to grow, thrive and make a difference,” said Ed Lazar, President of Threshold Group.

Threshold Group / / leads a select yet diverse group of families through the opportunities and challenges of family wealth. Founded as a family office in 1999, Threshold today guides private family investments of $2.7 billion1 and serves a client base of more than 50 families and family foundations across the United States.

Threshold Group is a Registered Investment Advisor.

1Data based on assets under advisement as of 6/30/2012.

Threshold Group
Chris Phillips, 253-857-1602

Source: Threshold Group