Stylish Glasses Provider Rivet & Sway Introduces Free Personal Stylist to Help Online Shoppers Make Perfect Frame Selection

SEATTLE, Oct. 4, 2012 /PRNewswire/ -- When hunting for eyewear, knowing which frame, color or size look best can be a challenge if you don't bring a trusted friend (and who has time for that?). Rivet & Sway (, a new women's prescription eyewear brand and online boutique, today introduced its free online personal stylist service to ensure shoppers get honest and helpful advice about which frames look best without leaving home.

The online personal style service helps women browsing the site to understand which frames flatter their face shape, hair, eye color and personality, so they can pick three best bets to try-on at homebefore deciding on their favorite. Alternatively, or in addition to this, Rivet & Sway's personal stylist service also assists shoppers who have already selected their three glasses to try-on at home, in order to help them pick the winner and place their prescription order.

"Unfortunately, so many women pick the wrong frames because they do not know what to look for or what will emphasize their best features," said Ritzy Ryciak, a Personal Stylist for Rivet & Sway. "To avoid a tedious trip to the optometry office, Rivet & Sway makes online shopping even easier by providing one-on-one advice to best harness the ultimate fashion accessory – eyewear."

To use the personal stylist service on the Style Advisor section of the website, shoppers simply fill out a short survey about style preferences, and upload an image of themselves. Shoppers are then personally contacted by a Rivet & Sway stylist within 24 hours to schedule a consultation appointment. Consultations are conducted either via web video chat, phone or email, dependent on what is easiest and most convenient for the shoppers. During the consultation, Rivet & Sway's stylist will assess the eyewear options and provide a recommendation on which frames would work best.

Launched earlier this year, Rivet & Sway provides stylish glasses for women, including dozens of high quality frames available in a wide range of colors and styles created exclusively by the brand. Shoppers can select their favorite three frames try-on at homeat no charge and with no obligation to purchase. Once a frame is selected, prescription orders can be placed for just $199, including free upgrades, and the stylish new specs arrive in one week. Rivet & Sway also offers helpful guides, complimentary upgrades and free rush shipping.

"We are proud to be the first and only women-focused online eyewear company to make the process of shopping for eyewear easy and inspirational," said John Lusk, CEO of Rivet & Sway. "As we continue to lead the industry with unique offerings, the personal stylist service represents our dedication to shopping satisfaction and how we aspire to delight our customers."

More information can be found online at

About Rivet & Sway
Rivet & Sway is an eyewear brand and online shopping boutique focused exclusively on women's prescription glasses. With their own line of high-end frames priced at $199 (including lenses) and an experience that mirrors a favorite boutique, Rivet & Sway makes buying specs online as easy and fun as buying shoes and handbags. Shoppers can expect useful advice to find the perfect pair (or two or three) alongside free two-day FedEx shipping, free lens upgrades, all-inclusive pricing and a 60-day, no-questions asked return policy.

SOURCE Rivet & Sway