DUBLIN--(BUSINESS WIRE)-- Research and Markets (http://www.researchandmarkets.com/research/lvft8z/expecting_sony_to) has announced the addition of the "Expecting Sony to release 55 Crystal LED TV threatening the future of AMOLED TVs in 2012?" report to their offering.
Sony is expected to enter mass production for new Crystal LED TVs aimed for high-end TV market in 4Q12. As far as we understood, Sony Crystal LED TVs are featuring better life time, higher color purity, lower power consumption and material cost compared to that of AMOLED TVs. We tentatively project their retail price of 55 Sony Crystal LED TVs to be approximately US$4,000 and this is lower than what we estimate of a 55 AMOLED TVs' US$7,000-$8,000 range. If this is the case, Sony Crystal LED TV expects to be very competitive against Samsung and LGD's OLED TVs in the near future.
Isaiah's Key Takeaways from our research:
1. Sony Crystal LED TVs are expected to focus on 55 and above in 2012-2013.
2. Crystal LED TV appears to require Oxide TFT backplane.
3. Could the Crystal LED TV threaten the development of AMOLED TVs?
For more information visit http://www.researchandmarkets.com/research/lvft8z/expecting_sony_to
Source: Research and Markets