ExactTarget Named MMA's First North America Premier Member

NEW YORK, Oct. 5, 2012 /PRNewswire/ -- The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, announced today that global interactive marketing provider ExactTarget (NYSE:ET) has become the first North America Premier Member of the MMA, the highest level of regional membership available to member companies.

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ExactTarget is a leading global provider cross-channel interactive marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media and websites. ExactTarget's powerful suite of integrated applications enable marketers to plan, automate, deliver and optimize data-driven interactive marketing and real-time communications to drive customer engagement, increase sales and improve return on marketing investment.

"With consumers' rapid adoption of mobile, marketers must transform their interactive marketing to connect with their customers on the go," said Tim Kopp, ExactTarget chief marketing officer, who also serves as a member of the MMA North America Board of Directors. "ExactTarget's expanded membership with the MMA provides new opportunity to inspire marketers with insights and resources that will shape the future of interactive marketing."

ExactTarget has been a member of the MMA for over two years and has actively worked with its clients to apply the vision and standards established by the MMA to integrate mobile into marketing campaigns worldwide.

"ExactTarget is a brilliant provider that offers a powerful suite of technology to help marketers transform the way they interact with their customers across email, mobile, social media and the web," said Michael Becker, managing director, MMA. "We are thrilled that they value their membership and are investing in the MMA. As a powerful advocate of mobile's strategic role in today's interactive marketing mix, the MMA and ExactTarget are committed to developing education, research, strategy and events to accelerate the growth of our industry."

About the Mobile Marketing Association (MMA)

The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing nearly fifty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association's global headquarters are located in the United States and it has regional chapters including North America (NA), Europe (EUR), Latin American (LATAM) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com. For information relating to the MMA's Mobile Marketing Forum series, please visit www.mobilemarketingforum.com.

Rebecca Laming
Director of Communications, MMA
M: +1 917-558-1828
E: rebecca.laming@mmaglobal.com

Valerie Christopherson
Global Results Comms (GRC)
+1 949 306 6476