Research and Markets: Online Research Methods for 2012 Features Examples, Demonstrations and Exercises

DUBLIN--(BUSINESS WIRE)-- Research and Markets ( has announced the addition of the "Online Research Methods for 2012" training to their offering.

Do you want to broaden the number of online research methods at your disposal? Topics in this 4-week power program include social media research, crowdsourcing (idea management and prediction market platforms), social network sampling, single question polls, and more. Includes examples, demonstrations and exercises.

Class Type: Power Program

4 classes

Day 1: 60 minutes

Day 2: 90 minutes

Day 3: 60 minutes

Day 4: 90 minutes

Key Topics Covered:

Day 1 (60 minutes): Social Media Research

- What is social media research?

- How SMR addresses common market research challenges

- Social Media Monitoring or Social Media Research?

- Current Tools and Examples

- A Simple Case Study

- Common Applications

- Video interview: 3 Common Misconceptions About SMR

- Text Analytics Basics

- Limitations & Risk

- Interactive, online review exercise

Day 2 (90 minutes): Crowdsourcing

- What is crowdsourcing?

- Idea Management platforms

- Prediction Markets

- Demonstration: Idea Management platforms in action

Day 3 (60 minutes): Social Media Sample Sources and Single Question

- Social Networks: The Ultimate Convenience Sample?


- Social Media Sample Source Reality: Risks & Benefits

- SQPs: Quick, but perhaps not so dirty research?

- Creative uses of SQPs

- Demonstration: A Facebook Poll In Action

Day 4 (90 minutes): New Tools, New Methods That Challenge Market Research Conventions

- Online survey tools: Recent developments that may surprise you

- Webcam research

- Demonstration: A 57-minute Market Research Project (presented in under 30)

- Unconventional tools: Is this market research?

- Online research, and online reporting

- Interactive, online review exercise

For more information visit

Research and Markets
Laura Wood, Senior Manager.
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Training

Source: Research and Markets