NEW YORK, Oct. 5, 2012 /PRNewswire/ -- Whybin\TBWA's Digital Arts took home three gold and one silver award at the Interactive Advertising Bureau's (IAB) eighth annual international MIXX Awards. Digital Arts Network won two gold awards for NRMA Car Creation in Cross Media Integration and Direct Media Integration, and a gold in the Public Service\Not for Profit category for Pedigree Adoption Drive. A silver award was also won in the Digital Out of Home category for the NRMA Bus Shelter execution. The MIXX Awards acknowledge marketers, agencies and media companies' notable work in interactive advertising, and is the only industry award to celebrate both creativity and results.
"To be recognized by the international IAB MIXX awards is truly an honor and a testament to the digital talent we have in Australia," said Russ Tucker, National Digital Creative Director, Digital Arts Network. "The standard of work that made the shortlist was incredibly high, and we're proud to be judged alongside the best interactive work from around the globe."
"This year's winners were chosen from a competitive group of qualified submissions and exemplify the creativity and diversity of the interactive advertising world today," said David Doty, Executive Vice President and CMO, IAB. "We're pleased to spotlight these innovative leaders, helping to transform and enhance digital advertising for brands and consumers."
Setting the MIXX Awards apart from other industry awards, appraisals are conducted by an all-star judging panel representing the entire marketing and advertising ecosystem—agency executives who create campaigns for the world's most powerful brands, marketers with direct control over many of the largest advertising budgets in the world and major media company leaders. This year, Nick Law, Global Chief Creative Officer, R/GA, served as the first-ever Chair of the distinguished panel.
The 2012 MIXX Awards campaign and single execution winners were selected in 27 categories. They were chosen from an extremely competitive set of more than 111 finalists from 30 countries, making this year's judging decisions particularly challenging.
About TBWA\Digital Arts Network
TBWA\Digital Arts Network (DAN) is a network of over 700 people operating in 18 offices across The Americas, Africa and the Middle East, Asia-Pacific and Europe. The core competencies of TBWA\DAN include creative technology, UX, e-commerce, social media, content, mobile, IP and platforms, analytics, search, audience behavior and production.
TBWA\DAN is headquartered in New York and is part of TBWA Worldwide. Visit www.digitalartsnetwork.com or www.facebook.com/digitalartsnetwork for more information and follow DAN on Twitter at www.twitter.com/TBWADAN (@TBWADAN.)
About TBWA Worldwide
TBWA Worldwide (www.tbwa.com) creates Disruptive Ideas expressed through Media Arts for global clients, including ABSOLUT, Accenture, adidas, Apple, Energizer, Four Seasons, GSK, Henkel, Infiniti, McDonald's, Michelin, Nissan, Pernod Ricard, Pfizer, Roche, Standard Chartered Bank and Singapore Airlines. TBWA is ranked as a Top 10 worldwide advertising agency and was recognized by Advertising Age in 2010 as the "Best International Network of the Decade." TBWA has 274 offices in 100 countries and over 11,000 employees worldwide.
About the IAB
The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies that are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive's share of total marketing spend, and of its members' share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.