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Research and Markets: Marketing Spend Activity, Marketing and Sales Behaviors and Strategies in the Global Banking Industry 2012-2013: Survey Intelligence

DUBLIN--(BUSINESS WIRE)-- Research and Markets (http://www.researchandmarkets.com/research/6kthhg/marketing_spend) has announced the addition of the "Marketing Spend Activity, Marketing and Sales Behaviors and Strategies in the Global Banking Industry 2012-2013: Survey Intelligence" report to their offering.

Marketing Spend Activity, Marketing and Sales Behaviors and Strategies in the Global Banking Industry 2012-2013: Survey Intelligence is a new report by Timetric and VRL that extensively analyzes how marketing spend activity and sales behaviors strategies are set to change in 2012-2013. This report provides information on the current size of marketing and advertising budgets of global banks and views into how spending by financial institutions will change, providing an insight into marketing behavior. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions and business priorities. The report also provides access to information categorized by company type and region.

Scope

The report features the opinions of global banking industry respondents related to the following:

- Annual marketing budgets and change in marketing expenditure

- Future spending outlook on media channels

- Marketing agency selection criteria

Reasons To Buy

- Benchmark your sales and marketing spend with industry peers to effectively determine strategy

- Identify the specific marketing approaches your competitors are using to win business

Topics Covered

1 Introduction

1.1 What is this Report About?

1.2 Definitions

1.3 Methodology

1.4 Profile of Survey Respondents

2 Global Banking Industry Marketing Spend Activity

2.1 Annual Marketing Budget

2.1.1 Annual marketing budgets by company type

2.1.2 Annual marketing budgets by company turnover

2.1.3 Annual marketing budgets by region

2.2 Planned Change in Marketing Expenditure

2.2.1 Planned change in marketing expenditure by company type

2.2.2 Planned change in marketing expenditure by company turnover

2.2.3 Planned change in marketing expenditure by region

2.3 Future Investment in Media Channels

2.3.1 Future investment in media channels by company type

2.3.2 Future investment in media channels by company turnover

2.3.3 Future investment in media channels by region

3 Marketing and Sales Behaviors and Strategies in 2013

3.1 Key Marketing Objectives

3.1.1 Key marketing objectives by company type

3.1.2 Key marketing objectives by company turnover

3.1.3 Key marketing objectives by region

3.2 Key Marketing Initiatives: Budget Allocation

3.2.1 Key marketing initiatives: budget allocation by banks

3.2.2 Key marketing initiatives: budget allocation by other financial institutions

3.3 Essential Amendments to Marketing Activities in 2012-2013

3.3.1 Amendments to marketing activities by company type

3.3.2 Amendments to marketing activities by company turnover

3.3.3 Amendments to marketing activities by region

3.4 Critical Success Factors for Choosing a Marketing Agency

3.4.1 Critical success factors by company type

3.4.2 Critical success factors by company turnover

3.4.3 Critical success factors by region

4 Appendix

4.1 Survey Results - Closed Questions

4.2 Methodology

4.3 Contact Us

4.4 About Timetric

4.5 About VRL Financial News

4.6 Disclaimer

For more information visit http://www.researchandmarkets.com/research/6kthhg/marketing_spend

Research and Markets
Laura Wood, Senior Manager.
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Banking and Financial Services

Source: Research and Markets