ROCKAWAY, N.J., Oct. 8, 2012 /PRNewswire/ -- The Halloween season is a BOOming business for retailers with a significant portion of Halloween purchases spent on costumes. In 2011, Americans spent a total of $2.21 billion on Halloween costumes according to the National Retail Federation, and as more and more adults embrace the Halloween season, anticipating the newest costume trends is key for Halloween retailers. Each year America's largest Halloween retailer, Party City, analyzes pop culture, the latest fashion trends and Hollywood blockbusters to determine the year's biggest costume crazes. For the 2012 Halloween season, Party City unveils the top Halloween costume trends.
As the premier Halloween retailer with nearly 750 stores North America, Party City provides the inspiration people need to transform into any Halloween character. Consumers can find Halloween costume ideas and this year's best costumes at PartyCity.com, which features Halloween videos, idea galleries and costume makeup tutorials under a special Halloween & Party Ideas Tab. For additional information on this year's hottest Halloween costumes, visit a local Party City store or PartyCity.com.
About Party City
Party City Holdings Inc. designs, manufactures, contracts for manufacture and distributes party goods, including paper and plastic tableware, metallic balloons, accessories, novelties, gifts, stationery and Halloween costumes, and is North America's No. 1 party retailer with more than 750 company-owned and franchise locations throughout the United States, Canada and Puerto Rico. Headquartered in Rockaway, N.J., Party City became part of the Amscan Holdings, Inc., family in 2005. With their worldwide facilities in Asia, Europe and Australia, as well as distribution centers in the Americas, the merger has made it possible to design, manufacture and distribute products in the United States and overseas. The vision of providing more party for less has made Party City the largest specialty party retailer and premiere Halloween destination in North America.
SOURCE Party City