NEW YORK, Oct. 8, 2012 /PRNewswire/ -- More than 1.6 million New Yorkers live in poverty and struggle to afford. This October, SUBWAY® Restaurants and America's egg farmers are teaming up to help feed those in need, and New York metro area residents can help.
Beginning Monday, October 1 through Wednesday, October 31, America's egg farmers will donate an egg for every egg breakfast sandwich purchased from 6 to 11 a.m. at 2,000 participating SUBWAY® restaurants throughout the Northeast, including 1,100 restaurants in the New York metro area. The month-long campaign is part of the Good Egg Project, an initiative by America's egg farmers, to help educate people about where eggs come from and feed the hungry in the U.S.
"America's egg farmers are thrilled to partner with SUBWAY® restaurants to help fight hunger, as part of the Good Egg Project. We started this partnership three years ago in less than 500 SUBWAY® restaurants, so it's thrilling to expand to more than 2,000 restaurants this year, all in the name of helping people in need," said Joanne Ivy, president and CEO of the American Egg Board.
The donation will be made to City Harvest Food Bank and will go a long way in providing the high-quality protein food folks need, which is often something food banks lack. Eggs are not only an excellent source of protein, they're now 14 percent lower in cholesterol (down from 215 to 185 mg) and 64 percent higher in vitamin D.
This donation is one of many that will be taking place across the Northeast this month, resulting in more than 350,000 eggs donated to help fight hunger. "The SUBWAY® franchisees in New York are proud to join forces with America's egg farmers and their commitment to feeding the hungry," said Jonathan Feld, franchisee and Board Chair NY metro tri-state SUBWAY® restaurants.
For more information on the Good Egg Project, visit www.incredibleegg.org/good-egg-project/ and follow @IncredibleEggs on Twitter for a chance to win prizes. Every Monday during the month of October, the 10th person to RT an @IncredibleEggs Tweet with hashtag #goodeggsubway will receive a $25 SUBWAY® gift card (up to two winners each Monday).
About the Good Egg Project
America's egg farmers launched the Good Egg Project to educate Americans about where eggs come from and encourage people to eat good, and do good every day. America's egg farmers are committed to doing what's right for their hens, the environment and their communities. They are proud to provide Americans with safe, affordable and nutritious food. For more information visit www.incredibleegg.org/good-egg-project/. In addition to the more than 12 million eggs America's Egg Farmers donate to the hungry annually, for every pledge, America's egg farmers will also donate an additional egg to Feeding America, up to 1 million eggs.
About SUBWAY® Restaurants and Breakfast
In April 2010, SUBWAY introduced a breakfast menu nationwide to complement its already countless choices and better for your alternatives with its lunch and dinner meal options. To make a breakfast sandwich even better, SUBWAY® restaurants offer six varieties of egg or egg white muffin melts, several of which are less than 180 calories. The menu also features better for you sides, such as yogurt and apple slices, as well as Freshly Brewed Seattle's Best coffee. Like all sandwiches and salads offered at SUBWAY® restaurants, the breakfast sandwiches will be made right in front of customers to their specifications with all the choices available. Customers can choose to have their sandwiches made on any of the seasoned 6-inch breads, flatbread or reduced calorie English muffin. In addition, during breakfast hours the full menu will be available.
With more than 35,000 locations in 98 countries, across the United States, SUBWAY® restaurant chain is the world's largest restaurant franchise, in terms of number of locations. Headquartered in Milford, Connecticut, and with regional offices in Amsterdam, Beirut, Brisbane, Miami and Singapore, the SUBWAY® chain was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. Their partnership, which continues today, marked the beginning of a remarkable journey — one that has made it possible for thousands of individuals to build and succeed in their own business. For more information about the SUBWAY® chain, visit www.subway.com.
SOURCE American Egg Board