Austin, Texas, Pilot Enables Valero Corner Store, CPG Marketers to Influence Consumer Purchasing Decisions with Digital Content and Real-Time Offers through Secure Payment Solution at the Pump
LAS VEGAS--(BUSINESS WIRE)-- VeriFone Systems, Inc. (NYSE: PAY), today announced an agreement with Valero Retail Holdings, Inc., to implement VeriFone’s PAYMEDIA for Secure PumpPAY in an initial pilot at corporate-operated sites in the Austin, Texas, area.
VeriFone Secure PumpPAY solutions enable gasoline retailers and distributors to retrofit gasoline dispensers with EMV-capable, PCI payment systems that meet the latest payment security standards. The VeriFone modules incorporate full-color digital display and audio that elevates the fueling experience to a new level.
“Valero Retail’s Corner Store network represents a customer base that is ideal for advertisers and marketers to reach consumers through an interactive digital marketing experience at the pump, and immediately influence purchasing decisions,” said Jennifer Miles, VeriFone executive vice president, North America.
VeriFone’s media-enabled payment systems and services provide a state-of-the-art solution for secure payments, targeted advertising, coupons and special offers, and delivering real-time, relevant information such as weather and safety warnings.
PAYMEDIA content is managed by VeriFone Media and broadcast via the VeriFone Digital Network (VNET). Digital content delivered via VNET includes news, weather, and entertainment from content partner NBCUniversal, including segments from Saturday Night Live, The Tonight Show with Jay Leno, and Late Night with Jimmy Fallon. This content is accompanied by highly targeted advertising and couponing offers that can draw customers inside the petroleum retailer’s convenience store.
Additional Resources: http://www.verifone.com/paymedia-petro
Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995 for VeriFone Systems, Inc.
This press release includes certain forward-looking statements related to VeriFone Systems, Inc. within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on VeriFone management’s current expectations or beliefs and are subject to uncertainty and changes in circumstances. Actual results may vary materially from those expressed or implied by the forward-looking statements herein due to changes in economic, business, competitive, technological and/or regulatory factors, and other risks and uncertainties affecting the operation of the business of VeriFone Systems, Inc. These risks and uncertainties include: our ability to successfully execute a pilot of our PAYMEDIA for Secure PumpPAY solution with Valero Corner Store, customer acceptance and adoption of our media offerings, our ability to protect against fraud, the status of our relationship with and condition of third parties upon whom we rely in the conduct of our business, our dependence on a limited number of customers, uncertainties related to the conduct of our business internationally, our dependence on a limited number of key employees, short product cycles, rapidly changing technologies and maintaining competitive leadership position with respect to our payment solution offerings. For a further list and description of such risks and uncertainties, see our filings with the Securities and Exchange Commission, including our annual report on Form 10-K and our quarterly reports on Form 10-Q. VeriFone is under no obligation to, and expressly disclaims any obligation to, update or alter its forward-looking statements, whether as a result of new information, future events, changes in assumptions or otherwise.
About VeriFone Systems, Inc. (www.verifone.com)
VeriFone Systems, Inc. (“VeriFone”) (NYSE: PAY) is the global leader in secure electronic payment solutions. VeriFone provides expertise, solutions and services that add value to the point of sale with merchant-operated, consumer-facing and self-service payment systems for the financial, retail, hospitality, petroleum, government and healthcare vertical markets. VeriFone solutions are designed to meet the needs of merchants, processors and acquirers in developed and emerging economies worldwide.
VeriFone Media Relations
Pete Bartolik, 508-283-4112
Source: VeriFone Systems, Inc.