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Bormioli Rocco Introduces the New “Tre Sensi” Wine Glass

New product designed in conjunction with the Italian Sommelier Association

NEW YORK--(BUSINESS WIRE)-- Bormioli Rocco, the home of Modern Italian Design, will unveil its new Tre Sensi wine tasting glass on October 9th during New York’s Table Top Week. The wine tasting glass, designed in partnership with AIS, the Italian Sommelier Association, is a triumph of function and design, created to bring out the best in each glass of wine.

AIS, founded in 1965, trains professional wine tasters and promotes the culture of good wine, food and Italian and International wine producers. Looking for technical wine tasting stemware that could also meet the new trends in design, AIS turned to their partners of ten years, Bormioli Rocco to design the wine glass. Tre Sensi is the result of this collaboration.

“Because of our long and successful association with AIS, Bormioli Rocco decided to take up the challenge of designing the Tre Sensi product,” says Patrick Accorsi, VP Sales & Marketing – North America, Bormioli Rocco. “After partnering with a designer and the sommeliers, we developed the perfect wine tasting shape. Tre Sensi enhances the bouquet of every type of wine, thanks to the shape of the bowl that provides the wine with the perfect oxygenation and releases flavors to the rim. And its great design makes it also ideal for a modern and elegant table setting.”

“Tre Sensi allows one to see the purity of the wine color, thanks to the quality of the Bormioli Rocco Star Glass” says Antonello Maietta, President of AIS. “The bowl width, with its smooth and soft lines, allows efficient wine swirling and fast oxygenation, while the smaller mouth keeps the aroma inside. This well balanced weight also makes Tre Sensi easy to handle.”

“The AIS partnership is a perfect example of the initiatives that will drive the future of Bormioli Rocco product development across all of our categories,” adds Accorsi.

You can view the range of Bormioli Rocco products during Table Top Week in New York City.

ABOUT BORMIOLI ROCCO

Bormioli Rocco, founded in 1825 in Italy, is a pioneer in the domestic and catering glass sector that has grown from a single entity into a group of business and multinational production units. With widespread presence across the retail and foodservice channels, Bormioli Rocco has an extensive range, from wine glasses to barware, dinnerware and serve ware and a variety of products in food storage and canning.

Hill + Knowlton Strategies
Andrea Thompson, 305-443-5454
athompson@samcor.net

Source: Bormioli Rocco