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SAS, Staples and T-Mobile Present at DMA 2012

Scott Stratten, best-selling author and proponent of Un-Marketing, will provide practical advice to marketers on achieving meaningful customer engagements

CARY, N.C.--(BUSINESS WIRE)-- SAS, a leader in business analytics and integrated marketing management, will be at the Direct Marketing Association (DMA) 2012 conference to share strategies that make dealing with big data, customer engagement and accountable marketing more efficient and effective.

In How Staples Bridged Analytics with Campaign Execution (Tuesday, Oct. 16, 11:30 a.m. - 12:15 p.m.), Staples Inc. will share tips on integrating online and offline customer data to drive personalized campaigns and translate customer insights into sales.

An Ask-The-Experts Roundtable led by SAS and T-Mobile (Monday, Oct. 15, 12:30 - 1:30 p.m.), will focus on how social network analysis and campaign management can improve retention. Social Networks, Campaign Management & Reducing Churn will also discuss how innovative marketing analytic practices can improve customer lifetime value and how to execute on data-driven intelligence across multiple channels.

On Monday, Oct. 15, from 1:45 to 2:45 p.m., Scott Stratten, best-selling author and President of Un-Marketing, will share his viewpoints on the conference theme that data is the new currency, integration is the best strategy, relationships are the key, real-time is the goal and engagement the reward. Participants in Real-Time “Business Awesome” from Data-Informed Customer Engagement will get practical advice on how to rethink marketing in terms of meaningful engagements with customers.

SAS will also sponsor the all-day sessions Real-Time Analytics and Attribution on Saturday, Oct. 13, and Sunday, Oct. 14, which will provide practical advice on using predictive analytics to formulate a customer-focused marketing strategy, gain insight from data and analytics, optimize customer interactions and understand the customer experience.

DMA 2012 begins on Oct. 13 at the Mandalay Bay, Las Vegas.

About SAS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 60,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.

SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright © 2012 SAS Institute Inc. All rights reserved.

Angela Lipscomb, 919-531-2525

Source: SAS