Breakout sessions include Sprint Pinsight Media+ mobile advertising platform, M2M, cloud, mobile accessibility and sessions from Samsung, HTC and RIM
OVERLAND PARK, Kan.--(BUSINESS WIRE)-- When Sprint (NYSE:S) hosts its 12th annual Open Solutions Conference, Oct. 24-25 at the San Jose, Calif., Convention Center, participants won’t just be hearing from the telecom ecosystem experts. They will hear from big brands, advertising agencies, venture capitalists and more.
“Mobile is reshaping the way we live, work and play,” said Kevin McGinnis, vice president of Product Platforms and Services, Sprint. “We have been talking with advertising, banking and security experts for years. It’s time to give them a seat at the table during conferences like the Open Solutions Conference because they are essential to driving innovation.”
Fared Adib, senior vice president of Product Development and Operations, Sprint, will open the two-day conference with a keynote address and fireside chat with Dave Morin, CEO, Path. The conference will conclude with a keynote address from Sprint CEO Dan Hesse on Oct. 25.
Throughout the event, developers along with industry and executive attendees will get an up-close view into the latest tools and capabilities from Sprint and its solution enablers. The registration cost is $350. Developers can register and find additional information about the Open Solutions Conference at http://developer.sprint.com/OSC2012.
Mobile Advertising Focus
Sprint recently announced Pinsight Media+TM, a service that gives advertisers the power to reach consumers on their mobile device in a more personalized way. Michael Bayle, senior vice president, ESPN Mobile; Dave Marsey, senior vice president, Digitas; and Trevor Healy, CEO, Amobee, will be participating in a panel discussing the possibilities of a full-service advertising model with mobile at the core and being able to deliver and track relevant messages in-the-moment.
Following the panel, there will be a breakout session dedicated to Pinsight Media+ highlighting how developers can monetize and promote their unique applications to consumers by incorporating relevant, targeted advertising through the new Sprint platform.
Additional Panels and Breakout Sessions
Visit http://developer.sprint.com/OSC2012 for a detailed agenda, panel participant updates and information about breakout sessions featuring M2M, Connected Transportation, Mobile Safety, Mobile Accessibility, Green and developer sessions from Samsung, HTC and RIM.
2012 Sprint Open Solutions Conference Sponsors
About Sprint Developer Program
Sprint offers customers access to thousands of apps and data services and a variety of award-winning smartphones that use Android, iOS, RIM and Microsoft Windows® platforms. Sprint views the developer community as a forum for creativity and ensuring choice for customers. The company invests in technology and processes that enable developers to have access to important capabilities unique to Sprint’s networks, and Sprint offers access to a breadth of APIs to make apps richer. The Sprint Developer Program was established in 2001, and Sprint views open collaboration with developers as critical to ensuring continued evolution and success of the program.
Visit http://developer.sprint.com to learn more about the Sprint Developer Program and to take advantage of the resources and tools available to developers.
About Sprint Nextel
Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel served more than 56 million customers at the end of the second quarter of 2012 and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; offering industry-leading mobile data services, leading prepaid brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. The American Customer Satisfaction Index rated Sprint No. 1 among all national carriers in customer satisfaction and most improved, across all 47 industries, during the last four years. Newsweek ranked Sprint No. 3 in its 2011 Green Rankings, listing it as one of the nation’s greenest companies, the highest of any telecommunications company. You can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.
Kristin Wallace, 404-649-8222